With the digital marketing landscape constantly changing, staying ahead of the curve is crucial for small businesses, especially when it comes to pay-per-click (PPC) advertising. Google Ads, the dominant player in the PPC world, is constantly introducing new features and refining its algorithms. The infusion of AI will continue to refine the ad campaign tools … Read more
There are days when anyone who is of a certain age, and who is in business, will harken back to the “good ole days”. Those far-flung memories of a time when things were simpler, cost less, and where the one-two punch of providing great service and working hard, were enough to ensure your success. Well, … Read more
As we know, Google is the undisputed Heavyweight Champion of Internet Advertising. Knowing how to harness the power and where to invest your precious marketing dollars is one of the most important decisions you can make. Pick the right solution, have it built out and launched properly, and continue to optimize it, stay organized with … Read more
August 5, 2022 Turn on the news these days and surely, you’ll see it, a debate about whether we are, or are not in the grips of a recession. Economists like to argue semantics and evaluate GDP, job numbers and alike, but regardless, we can all feel it, something in the air, the hazy, dull … Read more
Few advertising options have become as powerful for small businesses as Google Ads. Creating a winning campaign on your own has changed drastically over the years, and for most business owners, simply taking a look inside of Google’s Ad Manager can be overwhelming. With decades of hands-on experience, the certified Google Ads pros at OMG … Read more
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