Google Calls Advisor
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An on-demand pay-per-lead program and a constant flow of free calls!
All-New Ad Type! Google has added a 3rd program to its powerful Local Services Ads lineup.... License Verified by Google is Here! Following the overwhelming success of Google Guaranteed and Google Screened, this new ad category is for professional services including dentists and a list of professions which will grow with each passing month. Claim your place at the top today!
Get Your Google Badge Of Trust Now!
The Google Badge of Trust is the critical endorsement that Google grants to your business when the verification process is complete. Google Guaranteed & Google Screened are the official Google designations given to home & professional services industries respectively. Subtle differences exist between the two.
In the age of digital noise, trust is everything. Trust earned via the badge is proudly displayed within the LSA layer for all to see & helps set your business apart from untrusted competitors.
IS YOUR BUSINESS ELIGIBLE?
Get Your Google Badge Of Trust Now!
The badge designation is quickly becoming the symbol of trust for Google users. Badges are earned within two distinct programs – Google Guaranteed for Home Service pros and Google Screened for Professional Service providers.
Benefits of the Badge
Ads that display on TOP of Google’s search results
Upgrade status to a trusted, Guaranteed or Screened provider
Maintain a Local Services Ads business profile
Pay for leads, not clicks, on a cost-per-call or message basis
Demonstrate your company’s dedication to safety and service
Google Screened is for Professional Services providers. This groundbreaking program is designed for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.
The Google Guarantee program now covers most home service categories. The badge for Guaranteed providers signifies that the business has been verified and Google backs the services the business provides.
A Complete Solution to Drive Calls
VIP Approval Process for Guarantee or Screened Badge
Optimization of Local Services Ads Cost per Call campaign
Track and Improve your GMB Local Rank for free calls
Monitor, Get and Respond to Google Reviews and Q&A
Provide Real-time Insights and Expert-level Support
Improve GBP Rank and Generate Free Calls
OMG’s Google Calls Advisor will help local businesses improve their Google Business Profile rank across a targeted geographic area. This product strives to drive more free calls to the business while LSA runs in the background. Our industry leading Local Rank Tracker will monitor both desktop and mobile rankings at different target geographic points that the business serves. Every month, OMG will perform a rank check for your business to see how our work translates into more calls for your business!
An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A carpenter is a service provider that works on cabinetry, decking, drywalling, shelving, and remodeling, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A carpet and upholstery cleaning professional is a service provider that specializes in the cleaning and maintenance of carpet, flooring, and furniture upholstery, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A countertop professional is a service provider that works on kitchen and bathroom countertops, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services.
Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.).
For this reason, electricians undergo an additional level of screening, including service professional background checks.
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A fencing professional is a service provider that works on fence design, installation, repair, and maintenance, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A flooring professional is a service provider that works on floor installation, repair, and sanding, and refinishing, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A flooring professional is a service provider that works on floor installation, repair, and sanding, and refinishing, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A garage door professional is a service provider that works with overhead and garage door systems, among other services.
Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close).
For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General Liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
House cleaning professionals perform standard or deep cleans on offices or homes among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Field Worker check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services.
Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).
For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Junk removal professionals remove and dispose of or donate appliances, waste, furniture, or other items.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A landscaping professional is a service provider that designs, installs, and maintains gardens and landscapes, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Lawn care professionals maintain lawns including installation, and maintenance such as weed control, mowing, and seeding among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
A locksmith is a service professional that works with locks, keys, and security systems among other services.
Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office).
For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Moving professionals pack, move, store, and unpack belongings among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services.
Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).
For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
A siding professional is a service provider that installs, repairs, maintains, remodels, and removes siding, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Tree service professionals plant, remove, and maintain trees, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Water damage professionals clean and inspect water damage issues such as mold, sewage, paint damage and pests, among other services.
Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- IICRC certification**
**Professionals with this certification may need additional licenses to repair water damage issues.
Window cleaning professionals clean windows, mirrors, skylights, and gutters, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
Window repair professionals install and repair widows and may also service skylights, doors, and other types of glass, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.
- Background check requirements:
- Business check
- Owner check
- Field Worker
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
Bankruptcy law professionals provide advice and guidance for matters such as chapter 7, 11, and 13 bankruptcy, foreclosure, debt resettlement, personal, agricultural, and corporate bankruptcy, and repossession, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each bankruptcy lawyer in the firm
Business law professionals provide advice and guidance for matters such as business litigation, business transactions, business formation, commercial contracts, partnership agreements, and shareholder disputes, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each business lawyer in the firm
- Background check requirements:
- N/A (U.S. Child Care professionals are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
- Insurance requirements:
- General Liability insurance
- License requirements:
- Business license on state level*
- State level license/ credential for each child care professional
Contract law professionals provide advice and guidance for matters such as contract disputes, contract negotiation, contract review, partnership agreements, non-disclosure agreements, and commercial contracts, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each contract lawyer in the firm
Criminal law professionals provide advice and guidance for matters such as domestic violence, drug possession, felonies, federal crimes, petty crimes, and restraining orders, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each criminal lawyer in the firm
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
Disability law professionals provide advice and guidance for matters such as short and long-term disability, SSA applications, appeals, and benefits, supplemental security income, veteran’s disability, and worker’s comp, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each disability lawyer in the firm
DUI law professionals provide advice and guidance for matters such as driving under the influence (DUI) and reckless driving, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each DUI lawyer in the firm
Estate law professionals draft and implement legal documents, including wills, trusts, and deeds and provide advice and guidance for matters such as probate, guardianship, and power of attorney.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each estate lawyer in the firm
Family law professionals provide advice and guidance for matters such as adoption, child support, divorce, guardianship, prenups & marital agreements, spousal support, and property division, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each family lawyer in the firm
A financial planner helps organize and optimize finances and plan for retirement and other financial goals.
- Background check requirements:
- Business check
- Owner check
- Professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- License checks for each financial planner in the firm
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
Immigration law professionals provide advice and guidance for matters such as asylum, visa applications, green cards, citizenship, naturalization, deportation, and employment for non-citizens.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each immigration lawyer in the firm
IP law professionals provide advice and guidance for matters such as copyright, franchises, IP strategy, licensing, patents, trademarks, trade secrets, and technology transfer, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each IP lawyer in the firm
Labor law professionals provide advice and guidance for matters such as employment contracts, sexual harassment, unpaid overtime, whistleblowing, and wrongful termination, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each labor lawyer in the firm
- Background check requirements:
- Business check
- Owner check
- Service professional check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
Labor law professionals provide advice and guidance for matters such as case assessment, civil, commercial, and criminal litigation, mediation, and settlement, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each litigation lawyer in the firm
Malpractice law professionals provide advice and guidance for matters such as medical malpractice, diagnosis errors, treatment errors, and medical negligence, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each malpractice lawyer in the firm
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- General liability insurance
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
Personal injury law professionals provide advice and guidance for matters such as assault & battery, auto, bicycle, and motorcycle accidents, dog bites, injury from DUI, product liability, and wrongful death, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each personal injury lawyer in the firm
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- N/A (U.S. preschool professionals are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
- Insurance requirements:
- General Liability insurance
- License requirements:
- Business license on state level*
- State level license/credential for each teacher or professional
Real estate agents help buy, sell, or rent property.
- Background check requirements:
- Business check
- Owner check
- Professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- License checks for each real estate agent in the firm
Real estate law professionals provide advice and guidance for matters such as residential and commercial real estate, encroachment, foreclosure, neighbor and HOA disputes, property damage, purchase agreements, trespassing, and title services, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each real estate lawyer in the firm
Tax specialists are professionals that offer tax planning, tax preparation, tax filing, and IRS audit representation, among other services.
- Background check requirements:
- Business check
- Owner check
- Professional check
- Insurance requirements:
- General liability insurance
- License requirements:
- License checks for each tax specialist in the firm
- Background check requirements:
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
- Insurance requirements:
- Professional liability insurance*
- License requirements:
- State bar license checks for each traffic lawyer in the firm
Traffic law professionals provide advice and guidance for matters such as parking tickets, reckless driving, speeding tickets, traffic tickets, and suspended license, among other services.
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- Malpractice insurance where required by law
- License requirements:
- State bar license checks for each traffic lawyer in the firm
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
- Background check requirements:
- Business check
- Owner check
- Insurance requirements:
- N/A
- License requirements:
- Business license on state level*
- Owner license on state level*
* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.
