Google Calls Advisor

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An on-demand pay-per-lead program and a constant flow of free calls!

All-New Ad Type! Google has added a 3rd program to its powerful Local Services Ads lineup.... License Verified by Google is Here! Following the overwhelming success of Google Guaranteed and Google Screened, this new ad category is for professional services including dentists and a list of professions which will grow with each passing month. Claim your place at the top today!

Features & Benefits

Google Business Profile Management

Complete Google Business Profile best practice buildout for optimal visibility on Google search. Get real-time alerts for all GBP reviews. OMG review response specialists will reply to all reviews, and OMG’s review solicitation tools can help increase Google reviews. To ensure our clients are top of mind with Google and search users, we publish GBP update posts weekly.

Acquire Google Badge of Trust

The Badge is the hallmark of the Local Services Ads (LSA) Platform. It conveys your business has been thoroughly vetted by Google & that customers can trust your business. It also allows access to the very top of Google’s search results.

OMG’s Listings Network

OMG builds out over 70 local directory listing websites to ensure coverage, because our clients need to be available wherever consumers are searching. Apple Maps, Yelp, Bing, Siri, Alexa, and much more; OMG ensures your business information is accurate and live across the most important directory listing sites.

Dedicated Support

Through our proprietary platform, OMGinSite, customers are able to keep track of their GBP, OMG Listings Network performance, and much more!

Live Calls with Potential Customers

What makes LSA unique is the ability to have live conversations with qualified customers in real-time. The recordings of these calls are also available for reference in the Dashboard in which our clients can also dispute any invalid calls!

Custom Geo-targeting & Ad Scheduling

LSA is extremely adaptable, allowing us to quickly customize where (specific locations), in addition to when (days and times), your ad is being shown. Flexible targeting means that this platform can be tweaked as needed to suit your changing business needs

Get Your Google Badge Of Trust Now!

The Google Badge of Trust is the critical endorsement that Google grants to your business when the verification process is complete. Google Guaranteed & Google Screened are the official Google designations given to home & professional services industries respectively. Subtle differences exist between the two.

In the age of digital noise, trust is everything. Trust earned via the badge is proudly displayed within the LSA layer for all to see & helps set your business apart from untrusted competitors.

Case Studies

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IS YOUR BUSINESS ELIGIBLE?

Get Your Google Badge Of Trust Now!

The badge designation is quickly becoming the symbol of trust for Google users. Badges are earned within two distinct programs – Google Guaranteed for Home Service pros and Google Screened for Professional Service providers.

Benefits of the Badge

Ads that display on TOP of Google’s search results
Upgrade status to a trusted, Guaranteed or Screened provider
Maintain a Local Services Ads business profile
Pay for leads, not clicks, on a cost-per-call or message basis
Demonstrate your company’s dedication to safety and service

Google Screened is for Professional Services providers. This groundbreaking program is designed for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.

Learn More

The Google Guarantee program now covers most home service categories. The badge for Guaranteed providers signifies that the business has been verified and Google backs the services the business provides.

Learn More

A Complete Solution to Drive Calls

VIP Approval Process for Guarantee or Screened Badge
Optimization of Local Services Ads Cost per Call campaign
Track and Improve your GMB Local Rank for free calls
Monitor, Get and Respond to Google Reviews and Q&A
Provide Real-time Insights and Expert-level Support

Improve GBP Rank and Generate Free Calls

OMG’s Google Calls Advisor will help local businesses improve their Google Business Profile rank across a targeted geographic area. This product strives to drive more free calls to the business while LSA runs in the background. Our industry leading Local Rank Tracker will monitor both desktop and mobile rankings at different target geographic points that the business serves. Every month, OMG will perform a rank check for your business to see how our work translates into more calls for your business!

Google Guarantee Requirements

Google Screened Requirements

Google Guarantee Requirements

Appliance Repair

Carpenters

Carpet Cleaning

Countertop Services

Electrician

An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services.

Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.).

For this reason, electricians undergo an additional level of screening, including service professional background checks.

Background check requirements:
- Business check
- Owner check
- Service professional check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*

Fencing services

Flooring services

Foundations services

Garage door

A garage door professional is a service provider that works with overhead and garage door systems, among other services.

Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close).

For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

Background check requirements:
- Business check
- Owner check
- Service professional check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*

General Contractor

Handyman

House cleaning

Home Inspector

Home Security Pro

Home Theater Pro

HVAC

An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services.

Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).

For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.

Background check requirements:
- Business check
- Owner check
- Service professional check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*

Junk removal

Landscaping services

Lawn care

Locksmith

A locksmith is a service professional that works with locks, keys, and security systems among other services.

Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office).

For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

Background check requirements:
- Business check
- Owner check
- Service professional check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*

Moving

Pest control

Plumber

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services.

Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.

Background check requirements:
- Business check
- Owner check
- Service professional check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*

Pool Cleaner

Pool Contractor

Roofing

Sewage System Pro

Snow Removal Services

Solar Energy Contractor

Siding services

Tree service

Water damage services

Water damage professionals clean and inspect water damage issues such as mold, sewage, paint damage and pests, among other services.

Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- General liability insurance
License requirements:
- Business license on state level*
- Owner license on state level*
- IICRC certification**

**Professionals with this certification may need additional licenses to repair water damage issues.

Window cleaning

Window repair

* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

OTHER INDUSTRY

Google Screened Requirements

Acupuncturist

Animal Shelter

Bankruptcy lawyer

Bankruptcy law professionals provide advice and guidance for matters such as chapter 7, 11, and 13 bankruptcy, foreclosure, debt resettlement, personal, agricultural, and corporate bankruptcy, and repossession, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each bankruptcy lawyer in the firm

Barber Shop

Business lawyer

Business law professionals provide advice and guidance for matters such as business litigation, business transactions, business formation, commercial contracts, partnership agreements, and shareholder disputes, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each business lawyer in the firm

Child Care Provider

Child Care professionals provide care and supervision for the development of children kindergarten through elementary school.

Background check requirements:
- N/A (U.S. Child Care professionals are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Insurance requirements:
- General Liability insurance
License requirements:
- Business license on state level*
- State level license/ credential for each child care professional

Cellphone & Laptop Repair

Contract lawyer

Contract law professionals provide advice and guidance for matters such as contract disputes, contract negotiation, contract review, partnership agreements, non-disclosure agreements, and commercial contracts, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each contract lawyer in the firm

Criminal lawyer

Dance Instructor

Disability lawyer

Disability law professionals provide advice and guidance for matters such as short and long-term disability, SSA applications, appeals, and benefits, supplemental security income, veteran’s disability, and worker’s comp, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each disability lawyer in the firm

DUI lawyer

Estate lawyer

Family lawyer

Family law professionals provide advice and guidance for matters such as adoption, child support, divorce, guardianship, prenups & marital agreements, spousal support, and property division, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each family lawyer in the firm

Financial planners

First Aid Trainer

Hair Removal

Hair Salon

Immigration Law

Insurance Agency

IP Lawyer

Labor Lawyer

Language Instructor

Litigation lawyer

Malpractice lawyer

Nail Salon

Piercing Studio

Pet Adoption Pro

Pet Care Provider

Pet Groomer

Pet Trainer

Personal injury lawyer

Personal injury law professionals provide advice and guidance for matters such as assault & battery, auto, bicycle, and motorcycle accidents, dog bites, injury from DUI, product liability, and wrongful death, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each personal injury lawyer in the firm

Personal Trainer

Preschool

Preschool professionals provide early childhood development programs that combine learning and play.

Background check requirements:
- N/A (U.S. preschool professionals are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Insurance requirements:
- General Liability insurance
License requirements:
- Business license on state level*
- State level license/credential for each teacher or professional

Real estate agents

Real estate lawyer

Real estate law professionals provide advice and guidance for matters such as residential and commercial real estate, encroachment, foreclosure, neighbor and HOA disputes, property damage, purchase agreements, trespassing, and title services, among other services.

Background check requirements:
- Business check
- Owner check
Insurance requirements:
- Malpractice insurance where required by law
License requirements:
- State bar license checks for each real estate lawyer in the firm

Storage

Tattoo Studio

Tax specialist

Tax Lawyer

Tax law professionals provide advice and guidance for matters such as tax audits, international taxes, corporate taxes, estate planning taxes, and tax litigation, among other services.

Background check requirements:
- N/A (attorneys are required to pass a background check in order to obtain a license to practice law)
Insurance requirements:
- Professional liability insurance*
License requirements:
- State bar license checks for each traffic lawyer in the firm

Traffic lawyer

Weight Loss Service

Yoga

* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

OTHER INDUSTRY

Featured Blogs

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17 Aug

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04 Aug

Google Calls Advisor

Enter your information below

An on-demand pay-per-lead program and a constant flow of free calls!

Features & Benefits

Google Business Profile Management

Acquire Google Badge of Trust

OMG’s Listings Network

Dedicated Support

Live Calls with Potential Customers

Custom Geo-targeting & Ad Scheduling

Get Your Google Badge Of Trust Now!

Case Studies

IS YOUR BUSINESS ELIGIBLE?

Get Your Google Badge Of Trust Now!

Benefits of the Badge

Ads that display on TOP of Google’s search results

Upgrade status to a trusted, Guaranteed or Screened provider

Maintain a Local Services Ads business profile

Pay for leads, not clicks, on a cost-per-call or message basis

Demonstrate your company’s dedication to safety and service

A Complete Solution to Drive Calls

VIP Approval Process for Guarantee or Screened Badge

Optimization of Local Services Ads Cost per Call campaign

Track and Improve your GMB Local Rank for free calls

Monitor, Get and Respond to Google Reviews and Q&A

Provide Real-time Insights and Expert-level Support

Improve GBP Rank and Generate Free Calls

Featured Blogs

What is Google Guaranteed for Moving Companies?

What is Google Screened & What Are Google Local Services Ads for Funeral Homes?

How Do Arbor Tree Servicing Companies Become Google Guaranteed?

Enter Your Information Below

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