Google’s Screened and Local Services Ads programs were strategically designed to connect prospective clients online with professional service providers who offer the services the prospects are looking for. Google Local Services Ads are positioning law firms across the country at the right time and of course, in the right place (the top of Google). But, … Read more
There are only a handful of verticals that are eligible to become Google Screened and law firms are one of them however, Google will only “Screen” limited areas of practice and specific job types. To check your practice’s eligibility, click here. How Is The Google Screened Badge Affecting Law Firms? For lawyers to become Google … Read more
As the popularity amongst one of Google’s latest ad platforms continues to grow, many agents nationwide are asking themselves, “what are Google Local Service Ads and can realtors participate in this lead generating program”? Google Local Service Ads are the ads that appear at the very top of Google Local Search results, even above the … Read more
Onboarding Overview In order to participate become Google Screened real estate professionals must: Have a professional headshot be approved by Google; The ad will not launch without an approved headshot, even if the other onboarding steps are completed. Pass License verification. Google’s requirements vary on a State by State basis. As an example, Florida Realtors … Read more
Local Services Ads (LSA) operate within a fixed structure with limited customization pictured below: Job Types for Realtors At present, Google’s Keyword -> Job type -> Vertical structure gives Realtors the ability to choose from 10 available job types within the Real Estate category. LSA Job type taxonomy for the Real Estate Vertical. It’s important … Read more
