What makes a local business trusted on Google? A badge.
The Google Badge is the centerpiece of what OMG calls the “trust layer”. This layer includes businesses that Google considers to be better safe, responsive, and reputable for consumers. The badge is a designation that is earned by a business owner within the distinct Guaranteed and Screened programs. The badge means that the business has passed the approval process and is eligible to display their badge in several different ways to promote the business to prospective customers.
Benefits of the Badge
Take advantage of advertising units that display on the top of Google’s search results
Upgrade your business status online as a trusted, Guaranteed or Screened provider
Maintain an LSA business profile which includes vital information about your business
Mitigate risk by paying for leads, not clicks, on a cost-per-call basis
Demonstrate your commitment of quality, safety, and trustworthiness to the communities you serve
Getting to the top of the search results pages is important, but first, you have to be prepared for the following off-line approval processes:
Personal identity and background checks for authorized representatives of the business and any “field workers” that interact with the customer in a transactional setting.
Business status check relating to litigation history, judgements and liens filed against it.
General liability insurance certificate submissions, in certain categories, with variable minimums.
Checks to ensure that the businesses holds appropriate licenses at the appropriate federal, state, county, and city levels.