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Requirements by category for US businesses

Appliance Repair

An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Auto Glass

An auto glass professional is a service provider that repairs cracked car windows, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Car Repair

A car repair professional is a service provider that works on the maintenance and repair of car engines and auto bodies, among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Electrician

An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services.

Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.). 

For this reason, electricians undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Estate lawyer

Estate law professionals draft and implement legal documents, including wills, trusts, and deeds and provide advice and guidance for matters such as probate, guardianship, and power of attorney.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • Malpractice insurance where required by law
  • License requirements:
    • State bar license checks for each estate lawyer in the firm
Event planners

An event planner organizes and coordinates events, such as weddings and parties, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Financial planners

A financial planner helps organize and optimize finances and plan for retirement and other financial goals.

  • Background check requirements:
    • Business check
    • Owner check
    • Professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • License checks for each financial planner in the firm
Garage door

A garage door professional is a service provider that works with overhead and garage door systems, among other services.

Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close). 

For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
House cleaning

House cleaning professionals perform standard or deep cleans on offices or homes among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
HVAC

An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. 

Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).

For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Immigration Law

Immigration law professionals provide advice and guidance for matters such as asylum, visa applications, green cards, citizenship, naturalization, deportation, and employment for non-citizens.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • Malpractice insurance where required by law
  • License requirements:
    • State bar license checks for each immigration lawyer in the firm
Junk removal

Junk removal professionals remove and dispose of or donate appliances, waste, furniture, or other items.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Lawn care

Lawn care professionals maintain lawns including installation, and maintenance such as weed control, mowing, and seeding among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Locksmith

A locksmith is a service professional that works with locks, keys, and security systems among other services. 

Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office).

For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Moving

Moving professionals pack, move, store, and unpack belongings among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pest control

Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pet boarding

Pet boarding professionals care for pets overnight. Some may offer additional services, including grooming among other service. 

Note: The pet boarding category is considered a sensitive category because professionals may stay the night at a consumer’s home.

For this reason, pet boarders undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • N/A
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pet grooming

Pet grooming professionals clean and groom pets among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Photographers

Photographers are professionals that offer individual or event photography, among other services. 

Note: The photography category is considered a sensitive category because professionals may work with children. 

For this reason, photographers undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • N/A
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Plumber

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. 

Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Real estate agents

Real estate agents help buy, sell, or rent property.

  • Background check requirements:
    • Business check
    • Owner check
    • Professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • License checks for each real estate agent in the firm
Roofing

Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
 
Tree service

Tree service professionals plant, remove, and maintain trees, among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Water damage services

Water damage professionals clean and inspect water damage issues such as mold, sewage, paint damage and pests, among other services.

Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
    • IICRC certification**

**Professionals with this certification may need additional licenses to repair water damage issues.

Window cleaning

Window cleaning professionals clean windows, mirrors, skylights, and gutters, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Window repair

Window repair professionals install and repair widows and may also service skylights, doors, and other types of glass, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

Requirements by category for Canada businesses

HVAC

An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. 

The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).

For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*
Locksmith

A locksmith is a service professional that works with locks, keys, and security systems among other services. 

The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office). 

For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*
Plumbers

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. 

The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*

* = where applicable by province and/or country law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

HOW GOOGLE GUARANTEE WORKS 

Google Guaranteed status is available for eligible businesses that pass a screening and qualification process through Google Local Services. If your business meets the requirements, Google will back your business up to $2,000 for jobs that came to your business through Google if the customer is not satisfied with the work quality; letting customers know that your business is Google Guaranteed conveys credibility and positions you favorably.

 

Once Google Guaranteed, your business will be able to run Google Local Service ads, these ads appear on the VERY top of Google - even above paid ads. With Google Local Service ads, you're only paying for actual qualified leads not clicks!

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Frequently Asked Questions

How Do I Get My Business Google Guaranteed?

How do I Find Out if I'm Eligible for Google Guaranteed?

What's the Difference Between Google Guarantee & Google Ads?

What Do You Need for the Google Guaranteed Application Process?

Why Choose OMG National to Help Me Get Google Guaranteed?

Why Does OMG National Charge a Management Fee?

Is the Effort to Get Google Guaranteed Worth It?

How Do I Show Up as the Top Result in Google Guarantee?

Can I Control the Time of Day that I Get Calls?

What's the Cost Per Call?

Google Local Service Ads FAQ - Am I Charged for Multiple, Repeat Calls?

What Happens if I'm Eligible but Don't Pass the Application?

What's the Difference Between Google Guarantee & Google Ads?

Can My Local Service Ads Calls be Disputed?

Does Google Guarantee Use Keywords?

Why Did Google Launch Google Guarantee?

Can I Advertise That I'm Google Guaranteed?

Am I Charged Per Call or Per Click?

What is the Difference Between Google Guaranteed & Google Screened?

Does OMG National Guarantee a Certain Call Volume?

How Do Google Reviews Affect Google Guaranteed Status?

How Much Does Google Guaranteed Cost?

How Do I Get My Business Google Guaranteed?

How do I Find Out if I'm Eligible for Google Guaranteed?

What's the Difference Between Google Guarantee & Google Ads?

What Do You Need for the Google Guaranteed Application Process?

Why Choose OMG National to Help Me Get Google Guaranteed?

Why Does OMG National Charge a Management Fee?

Is the Effort to Get Google Guaranteed Worth It?

How Do I Show Up as the Top Result in Google Guarantee?

Can I Control the Time of Day that I Get Calls?

What's the Cost Per Call?

Google Local Service Ads FAQ - Am I Charged for Multiple, Repeat Calls?

What Happens if I'm Eligible but Don't Pass the Application?

What's the Difference Between Google Guarantee & Google Ads?

Can My Local Service Ads Calls be Disputed?

Does Google Guarantee Use Keywords?

Why Did Google Launch Google Guarantee?

Can I Advertise That I'm Google Guaranteed?

Am I Charged Per Call or Per Click?

What is the Difference Between Google Guaranteed & Google Screened?

Does OMG National Guarantee a Certain Call Volume?

How Do Google Reviews Affect Google Guaranteed Status?

How Much Does Google Guaranteed Cost?

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