OMG’s SEO Pro focuses on the two things that search engines like Google use when evaluating your Website and deciding where to rank it - Relevance and Trust. Relevance is the content of a website and the code behind the scenes. Trust refers to how many other sites on the internet are linking back to your site. If a large number of high-quality sites are pointing to you, Google will start to trust you more and move you up in the rankings.
