We’ve all been there… you need a new service provider, you ask a friend or relative for a personal recommendation, and short of receiving one, you go to Google, Yelp, or Facebook to find the next best thing, a review. When the internet was new and businesses created their first-generation websites, we only had biased … Read more
The lack of transparency between businesses and their marketing companies is the number one reason for mistrust and confusion for advertisers. As small businesses utilize internet advertising more and more, they are demanding to know how their dollars are being spent and how their marketing products are working for them. Advertisers in record numbers are … Read more
When it comes to online marketing, the biggest problems most small and medium sized businesses (SMBs) face is the lack of time and knowledge. Small business owners are extremely productive people. They are experts in their fields, multitaskers, and leaders, but they’re not necessarily good marketers. Even when a small business can find the time, … Read more
In today’s on-line environment, your business reputation directly impacts your sales. When most people think about reputation, they think about reviews. This is for good reason, as a reported 88% of consumers say that they trust online reviews as much as personal recommendations. Positive reviews produce an average 18% uptick in sales. This is a … Read more
Free 6 Point Competitive Analysis In business, one of the biggest struggles is finding ways to gain an edge over your competitors. One way to do this is by understanding what your competitors are doing to successfully market their business. Spying on your competitors is not about stealing their secrets; rather, it’s a way to … Read more
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