Google Continues to Innovate With New Ad Unit for Professionals: Google Screened What’s New Following the early success of the “Google Guarantee” for home service providers and its Local Service Ads, the Mountain View, California behemoth has launched Google Screened. With a wide scale roll-out during 2019, front page results are now being dominated by … Read more
We live in a world where the things that businesses post on social media do not generate many, if any views. This is because Facebook wants businesses to pay for the distribution of their content on its news feed. While everyone these days is a content producer, the idea that businesses can stand out without … Read more
Google My Business (GMB) is the most important property for a local businesses on the Internet. Tip 1: GMB is not static, it is a dynamic property and requires business interaction. Having a GMB page is not enough to be successful. Businesses must interact with their GMB page through review responses, rich content, and social … Read more
We’ve all been there… you need a new service provider, you ask a friend or relative for a personal recommendation, and short of receiving one, you go to Google, Yelp, or Facebook to find the next best thing, a review. When the internet was new and businesses created their first-generation websites, we only had biased … Read more
The lack of transparency between businesses and their marketing companies is the number one reason for mistrust and confusion for advertisers. As small businesses utilize internet advertising more and more, they are demanding to know how their dollars are being spent and how their marketing products are working for them. Advertisers in record numbers are … Read more
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