Google Local delivers more new customers to small businesses than any other property in the history of the world! People conduct 7 billion searches a day on Google and 46% of these searches have local intent. Of the 3.4 billion “local” searches a day, 92% of the searchers will pick a business from the first … Read more
Summer is coming and this Summer is one we won’t soon forget. With a huge number of business owners struggling with how to deal with a post Covid-19 environment, small business marketing has evolved out of necessity. Operators have been forced to approach many, if not all of their business activities in a new way. … Read more
Be Socially Significant in times like this! Let’s be logical. People are “tuned in” for information at this time. Let’s be sensitive to the situation and stand out. Your efforts on social media will be noticed and remembered. We are suggesting to use social media to inform your clients, prospects and staff about changes in … Read more
Marketing companies and small business owners themselves, continue to realize that as soon as they get comfortable with a direction or strategy, the virtual ground below them shifts. Nowhere is this more apparent in Search Engine Results Pages (SERP) than with Google My Business (GMB). Watching this trend develop has been fascinating to an internet marketing nerd like myself. Over … Read more
Google Guarantee is the hero that small business, in-home service providers need. Google Guarantee, part of the Google Local Services umbrella, is changing the game for mom and pop service providers. For those unfamiliar with the program, Google Guarantee is a screening process orchestrated by Google, which qualifies businesses to be “guaranteed” for the consumer, … Read more
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