Real Estate is red-hot and so is the competition among Realtors. Here’s how one OMG client is standing apart, making sure she gets her piece of the action. Given today’s competitive & ever-changing landscape, helping our clients select the right blend of advertising products is a primary concern. Meet Rhonda, a real estate professional located in … Read more
From Past to Present: The LSA Evolution Since its inception, Local Services Ads, or LSA for short has quickly become become a hallmark advertising platform for helping Google bring trust to transactions within its paid advertising ecosystem. This newer platform helps facilitate the best answer from an advertiser who is responsive, reputable, and close to … Read more
As the popularity amongst one of Google’s latest ad platforms continues to grow, many agents nationwide are asking themselves, “what are Google Local Service Ads and can realtors participate in this lead generating program”? Google Local Service Ads are the ads that appear at the very top of Google Local Search results, even above the … Read more
Onboarding Overview In order to participate become Google Screened real estate professionals must: Have a professional headshot be approved by Google; The ad will not launch without an approved headshot, even if the other onboarding steps are completed. Pass License verification. Google’s requirements vary on a State by State basis. As an example, Florida Realtors … Read more
Local Services Ads (LSA) operate within a fixed structure with limited customization pictured below: Job Types for Realtors At present, Google’s Keyword -> Job type -> Vertical structure gives Realtors the ability to choose from 10 available job types within the Real Estate category. LSA Job type taxonomy for the Real Estate Vertical. It’s important … Read more
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