Highlights:

• Starting November 21, 2024, select Local Services Ads must be linked to a Google Business Profile.

• OMG National can help you verify and link your Google Business Profile, including video verification.

• Avoid losing ad visibility by staying compliant with the new requirements.

Starting November 21, 2024, Google is making changes that will affect Local Services Ads (LSAs) for many businesses. If you operate in select regions of the US, Canada, or EMEA, you will be required to link an affiliated Google Business Profile (GBP) to your LSA account in order to keep running your ads. This new policy is part of Google’s ongoing effort to ensure transparency and authenticity in its advertising ecosystem, ensuring that customers find the right, trusted businesses for their needs.

For many local businesses, this means an additional step in the verification process, including background checks, business registration, and insurance verifications. Failure to comply could result in your ads no longer being displayed, which means a significant loss in visibility to potential customers.

The update from Google aims to ensure that only authorized users can manage ads, calls, and messages from their business, strengthening both consumer trust and advertiser security. However, for busy business owners, navigating these changes can be overwhelming.

The update from Google aims to ensure that only authorized users can manage ads, calls, and messages from their business, strengthening both consumer trust and advertiser security. However, for busy business owners, navigating these changes can be overwhelming.

At OMG National, we understand that staying ahead of Google’s updates is crucial for the success of your business. Our expert team has been closely monitoring these upcoming changes, and we have already implemented solutions to help businesses prepare for the November deadline.

Our Google Business Profile Management Service is designed to help you claim, verify (including video verification), and optimize your Google Business Profile, ensuring that it meets Google’s new requirements for LSAs. We guide you through the entire process, educating you on each step, and make it easy so that you can focus on what you do best—running your business.

Don’t risk losing visibility with your Local Services Ads. Contact OMG National today at (800) 789-4619 or visit omgnational.com/contact to ensure your business is prepared for Google’s November 21st update. Our team is ready to assist you in navigating these changes and keeping your ads running smoothly.