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Local Services Ads (LSA) operate within a fixed structure with limited customization pictured below: Job Types for Realtors At present, Google’s Keyword -> Job type -> Vertical structure gives Realtors the ability to choose from 10 available job types within the Real Estate category. LSA Job type taxonomy for the Real Estate Vertical. It’s important … Read more
The Newest Ads Program from Google comes to Real Estate Displaying boldly above Google Paid Ads and the Google My Business results, the Local Services Ads inventory (LSA) is the powerful new kid on the block. Local Services Ads is an advertising platform that provides leads by means of a phone call or short message … Read more
Google’s Ad Ranking Factors LSA sorts out positioning of its advertisers based on a ranking system. There is no set rotation. Instead, advertisers tend to fluctuate based on their performance and the performance of their competitors. As an example, an advertiser who misses calls regularly may fall in the rankings. Moreover, an advertiser who is … Read more
Google Local Services Ads were designed to connect professional service providers such as attorneys with prospects who search on Google for the services your firm offers. These ads appear at the top of Google Local Search results and, you only pay if a customer calls you directly through the ad – no more paying per … Read more
Many attorneys are asking themselves “what is Google Screened for Attorneys and how do I become Screened?”. This is a hot topic that has changed the advertising landscape for lawyers and attorneys nationwide. To put it simply, Google Screened for Attorneys is a program designed by Google to help firms build their trust and reputation … Read more