As the popularity amongst one of Google’s latest ad platforms continues to grow, many agents nationwide are asking themselves, “what are Google Local Service Ads and can realtors participate in this lead generating program”? Google Local Service Ads are the ads that appear at the very top of Google Local Search results, even above the … Read more
Onboarding Overview In order to participate become Google Screened real estate professionals must: Have a professional headshot be approved by Google; The ad will not launch without an approved headshot, even if the other onboarding steps are completed. Pass License verification. Google’s requirements vary on a State by State basis. As an example, Florida Realtors … Read more
Local Services Ads (LSA) operate within a fixed structure with limited customization pictured below: Job Types for Realtors At present, Google’s Keyword -> Job type -> Vertical structure gives Realtors the ability to choose from 10 available job types within the Real Estate category. LSA Job type taxonomy for the Real Estate Vertical. It’s important … Read more
The Newest Ads Program from Google comes to Real Estate Displaying boldly above Google Paid Ads and the Google My Business results, the Local Services Ads inventory (LSA) is the powerful new kid on the block. Local Services Ads is an advertising platform that provides leads by means of a phone call or short message … Read more
Google’s Ad Ranking Factors LSA sorts out positioning of its advertisers based on a ranking system. There is no set rotation. Instead, advertisers tend to fluctuate based on their performance and the performance of their competitors. As an example, an advertiser who misses calls regularly may fall in the rankings. Moreover, an advertiser who is … Read more
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