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The Badge of Trust, acquired via the Local Services Ads Onboarding Process is a big deal for all industries. This is because being badged allows your business to compete against other badged businesses to potentially show up at the very top of Google Search results and in the “Trust Pack.” Besides the badge and the … Read more
Yes, I said “Sexier”! Sexier because pay-per-lead options are faster. Sexier because new ad platforms are fun for marketers. Sexier because anything is better than the labor intensive work involved in a solid, organic SEO campaign. So despite the lack of respect it gets, the value that SEO brings is actually gaining ground in terms … Read more
To put it simply, Google Local Services Ads are the ads that appear at the very top of Google Local Search results – this is a first-of-its-kind, pay-per-lead program and available to only eligible home and professional service providers such as pool servicing companies and contractors who have passed Google’s screening process. Google Local Services … Read more
Whether they do pool cleaning, servicing, are a pool contractor, or offer any other eligible pool work, many pool service companies are asking themselves “what is Google Guaranteed for Pool Service Companies and how do I become Google Guaranteed?”. When Google Local Services Ads originally launched, it immediately changed the advertising landscape for the eligible … Read more
Frustrated by a lack of “stickiness” from recent Google reviews? Noticed that previous reviews have been removed from your business profile?Are customers giving a positive review, only to have it fail to appear? Small business is tough. If you are like most small business owners, you are wearing many hats, all of which you put … Read more