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If you work within or alongside a Dermatology Practice, you’ve probably seen or heard how relieved a patient can be when something as seemingly unassuming as a skin tag is removed for a patient. This field is a perfect example of how seemingly small changes can make drastic increases in both Quality-of-life & happiness of … Read more
Local Services Ads (LSAs) have revolutionized the way businesses advertise, and now they’re making waves in the healthcare industry too. LSAs are highly visible ads that appear at the top of search results for high-intent local searches, such as “Primary Care Physician near me.” Unlike traditional Google Ads, LSAs are split into three categories: Google … Read more
Local Services Ads (LSAs) are extremely disruptive Trusted ads that appear at the very top of Search Results for high-intent local searches such as “Optometrist near me.” Historically, these new visual & engaging ads have been split into two categories: Google Guaranteed for the trades and Google Screened for Professional Services such as Lawyers & … Read more
Google Ads and Facebook Ads are two of the most popular online advertising platforms. Both platforms offer a variety of benefits that can help businesses reach their target audience and achieve their marketing goals. Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google’s search engine results pages … Read more
Stop for a second, and look around you. Take notice of the date and time. What are you using to read these words? Smartphone on your mobile network? Desktop computer in your office? Laptop at a coffee shop, perhaps? The point is that you’re living in the present, and (as corny as it sounds) it … Read more