Local Services Ads (LSAs) are extremely disruptive Trusted ads that appear at the very top of Search Results for high-intent local searches such as “Optometrist near me.” Historically, these new visual & engaging ads have been split into two categories: Google Guaranteed for the trades and Google Screened for Professional Services such as Lawyers & Realtors. After this brand-new release, there’s now a new category for medical professionals called “License Verified by Google.”
Verified by Google for Optometrists offer patient phone calls, not clicks and appear at the top.
LSAs offer unique perks which make them special. They support bottom-funnel inquiries and deliver calls from real potential patients instead of clicks & appear at the very top of the results for searches across devices. This means that LSA is broadly cheaper, more effective, and has more visibility than Google Ads. Since Google Ads has been around for 20+ years and keywords have gotten more expensive & competitive, OMG recognizes & uses LSA as a critical platform towards the patient acquisition strategy.
In a nutshell, LSA means more quality calls from potential patients & more chances for Optometrists to provide critical primary vision care for those who require it and search for it online. By taking advantage of this new opportunity to connect with patients, your practice will differentiate itself with Google’s Badge of Trust and by showing up above all other Google advertising layers.
Most of our clients in healthcare tell us they got into the field because of a chance to improve the lives of others. At OMG National, we pride ourselves on using our specialized years of experience & know-how to facilitate more engagements with patients, to drive more patients towards your practice, and to do more good overall. We are a small business that believes in empowering other small to medium sized businesses to reach their goals.
LSA for Optometrists easily allows practitioners to choose which treatments to advertise.
LSAs are simple & effective.Optometrists can opt into key-services they want to provide & opt out of services which they do not want to take on more patients for at the click of a button.
Focus Areas of Care Include:
- Astigmatism Treatment
- Color Blindness Evaluation
- Diabetic Retinopathy Evaluation
- Eye Exam
- Eyeglass Prescription
- Nearsightedness Treatment
- Pink Eye Treatment
- Strabismus Treatment
- Blurry Vision Treatment
- Contact Lens Fitting
- Double Vision Treatment
- Eye strain evaluation
- Lazy Eye Evaluation
- Retinal Imaging
- Stye Evaluation
What are you waiting for? Reach out to us today so we can help you find & keep more patients!
Pictured: Services under the New Optometrist Category within Local Services Ads “License Verified by Google”
Pictured: Since this is brand new, there are no live Optometrists at the time of writing. However, your ad will be similarly formatted to this mock-up & will trigger at the very top of Local Results for searches such as “Optometrist near me”