Local Services Ads (LSAs) have revolutionized the way businesses advertise, and now they’re making waves in the healthcare industry too. LSAs are highly visible ads that appear at the top of search results for high-intent local searches, such as “Primary Care Physician near me.” Unlike traditional Google Ads, LSAs are split into three categories: Google Guaranteed for trades, Google Screened for professional services like law & finance, and finally, License Verified by Google for select healthcare professionals, including Primary Care Physicians!
LSAs show at the very top and generate calls from potential patients, not clicks.
LSAs offer unique advantages that make them stand out from other forms of online advertising. These ads show at the very top of the page across devices. They’re perfect for bottom-funnel inquiries and are designed to generate calls from potential patients, rather than just clicks. This means that LSAs are more cost-effective, more impactful, and more visible than traditional Google Ads. With LSAs, PCPs now have a powerful new platform to acquire new patients and provide valuable care to those who need it.
Using LSAs means more quality calls from potential patients and more opportunities to differentiate your practice with Google’s Badge of Trust. By showing up at the top of the search results, Primary Care Physicians can easily connect with patients who are looking for their services online. This is especially important in today’s digital age, where many patients rely on search engines like Google to find local healthcare providers.
Different treatments Verified by Google allows you to target.
Here are some of the focus-areas these new ads allow us to target for your practice: Annual Physical, Constipation Treatment, High Blood Pressure Treatment, Internal Medicine Doctor, Primary Care Doctor, Birth Control, Family Physician, Immunizations, & Wellness exam. Since this is brand new, it’s important to mention that Google may expand the focus areas in the future.
At OMG National, we understand that healthcare providers are in the business of improving lives. That’s why we’re committed to using our years of experience and expertise to help healthcare professionals like you connect with more patients and make a positive impact in your community. As a small business ourselves, we believe in empowering other small to medium-sized businesses to achieve their goals.
These robust new ads support a focus on the following services patients will be searching for:
LSAs are simple and effective for Primary Care Physicians to use. You can easily opt into the key services you want to provide and opt out of the ones you don’t want to take on more patients for, all with the click of a button. With LSAs, you’ll have access to a powerful tool that can help you grow your practice, reach more patients, and make a difference in the lives of those you serve.
Please connect with us today so we can leverage this opportunity to help your practice make more meaningful connections with new patients looking for top-notch care!
Pictured: Focus areas under the New PCP Category within Local Services Ads “License Verified by Google”