If you work within or alongside a Dermatology Practice, you’ve probably seen or heard how relieved a patient can be when something as seemingly unassuming as a skin tag is removed for a patient. This field is a perfect example of how seemingly small changes can make drastic increases in both Quality-of-life & happiness of patients. On the other spectrum, outstanding care & management of obstacles such as melanoma, is very important, and can also have immense positive impact.
This is why it’s critical to take note when new tools are available to connect Dermatology practices to patients seeking expert care. One such example is Local Services Ads (LSAs).These ads have transformed the way businesses advertise, and now they’re shaking things up in the healthcare space, particularly for Dermatologists! LSAs are highly visible ads that show up at the top of search results for high-intent local searches, such as “Dermatologists near me.” These ads will allow your practice to make more meaningful connections to potential patients seeking top-notch care.
Unlike traditional Google Ads, LSAs are categorized into three groups: Google Guaranteed for trades, Google Screened for professional services like law and finance, and License Verified by Google for selected healthcare providers, including Dermatologists!
LSAs for Dermatologists offer unique advantages which allows your practice to show at the top.
LSAs offer unique advantages that make them stand out from other forms of online advertising. These ads show up at the very top of the page across devices. They are designed to generate calls from potential patients, instead of just clicks, making them perfect for bottom-funnel inquiries. This means that LSAs are more cost-effective, impactful, and more visible than traditional Google Ads. Not only that, but the added trust factor helps convey credibility and authority like never before. With LSAs, Dermatologists now have a powerful new platform to acquire new patients and provide valuable care to those who need it.
Using LSAs means more quality calls from potential patients and more opportunities to differentiate your practice with Google’s Badge of Trust. By showing up at the top of the search results, Dermatologists can easily connect with patients who are searching for their services online. This is especially important in today’s digital age, where many patients rely on search engines like Google to find local healthcare providers.
Verified by Google allows Dermatologist practitioners to target which services they’d like to provide to patients.
Here are some of the focus areas these new ads allow us to target for your practice: Acne Treatment, Eczema Treatment, Hair Loss Treatment, Hyperpigmentation Treatment, Melanoma treatment, Ringworm Treatment, Scar Treatment, Skin Infection Treatment, Wart / Skin-Tag Removal, Hives Treatment, Laser Treatment, Nail Fungus Treatment, Psoriasis Treatment, Rosacea Treatment, Skin Cancer Exam, Skin Rash Treatment, & Fillers.
At OMG National, we understand that healthcare providers are in the business of improving lives. That’s why we’re committed to using our years of experience and expertise to help healthcare professionals like you connect with more patients and make a positive impact in your community. As a small business ourselves, we believe in empowering other small to medium-sized businesses to achieve their goals. These robust new ads will help us accomplish our mission more effectively for your practice.
LSAs are simple and effective for Dermatologists to use. You can easily opt into the key services you want to provide and opt out of the ones you don’t want to take on more patients for, all with the click of a button. With LSAs, you’ll have access to a powerful tool that can help you grow your practice, reach more patients, and make a difference in the lives of those you serve. Unlike other forms of advertising, LSAs are broadly more time-sensitive because it makes more sense to get started when markets are open and new as opposed to heavily saturated and jam-packed with competitors.
Please connect with us today so we can leverage this opportunity to help your practice make more meaningful connections with new patients looking for top-notch care!
Pictured: Focus-Areas for which potential patients may reach out requesting your top-notch care!