Intro

Carrie and Fred, owners of Fred’s Towing & Transport, already ran one of the most trusted heavy-duty towing operations in North Carolina. With several tow yards and a fleet of unmistakable red trucks, business was strong. But they saw opportunity just across the border. In Southern Virginia, —particularly along the busy highways near South Hill, —competitors were slipping. Calls were even being redirected from those companies back into NC, right to Fred’s team. Fred and Carrie knew it was time to seize the moment. That’s when they turned to OMG Tow Marketing.

The Problem

Breaking into a new market, —especially across state lines, —doesn’t happen by accident. Fred’s Towing needed visibility in Virginia, fast. The challenge was clear: without a local presence and alot of work, Google searches in the South Hill area weren’t going to show Fred’s. They knew what we had accomplished for them in North Carolina, helping them to dominate the areas where they were established, and didn’t want to let a golden opportunity to expand, winch on by. 

The Methodology

OMG Tow Marketing is a leader in the industry, exhibiting at all the major towing tradeshows as well as many regional ones. It was in Orlando at the Florida Tow Show where Carrie first discussed the opportunity with Jesse Lubar, CEO at OMG. Fred and Carrie embraced the bold growth strategy powered by OMG’s Local Marketing Essentials program. Here’s what we did:

• Google Business Profile Build-Out: We created and optimized a brand-new profile to put Fred’s Towing on the map in Southern Virginia.
  
• Directory Domination: Listings on 30+ online directories, search sites, and social media platforms, —each maximized with keywords, services, and categories.
  
• Rich Media Storytelling: Professional images, video clips, and a well-crafted narrative highlighted the trucks, the logo, and the people behind the brand. Messaging was geo-targted in and around Southern Virginia with an emphasis around highways 85, 1, and 58. 
• Review Generation: We set up the OMG Review platform with a dedicated QR code to help Fred’s earn authentic customer reviews, giving them instant credibility.
  
• Social Media Plan: A strategy to showcase their bold branding, —those bright red trucks, —building awareness across the new territory.
  
• Ongoing Content: Weekly posts, updates, strategy sessions and dedicated account management ensured the momentum never slowed.
  

The Results

The outcome was undeniable. Calls started rolling in from South Hill and areas surrounding it, and Fred’s Towing was no longer just a North Carolina powerhouse, —they became the heavy-duty towing provider across Southern Virginia. Today, search for heavy-duty towing around South Hill, and you’ll see Fred’s listed as the first and best choice.

As Carrie and Fred put it: they had the trucks, the team, and the expertise, —OMG gave them the visibility to prove it.

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Is your business ready for expansion? Whether it’s across town or across state lines, OMG Local Marketing Essentials will put you on the map and make your phone ring.