If you’re a local business owner – whether you run a storefront, work from home and travel to customers, or do a bit of both – you know how vital your Google Business Profile is for getting found and attracting new clients. But we also know the frustration that can come with getting it verified, especially the video verification step. It can feel like a mystery, leaving you wondering exactly what Google needs to see to prove your business is real and yours.

Good news: we recently gained some valuable insights directly from Google! We’re sharing key takeaways from an interview featuring Shreena, a Product Manager on Google’s Business Profile team, who focuses specifically on improving verification, trust, and support for businesses like yours. Shreena provided a look into their process and shared tips based on what the Google team looks for.

Shreena explained that their goal is a balancing act: making it easy for legitimate businesses to get verified quickly, while also creating hurdles for fraudsters trying to mislead customers. This means the process needs to be thorough.

What Google Needs to See in Your Verification Video

According to Shreena, your video verification helps Google confirm a few core things:

• Your business genuinely exists and operates where you claim it does.
• You are a real person managing the profile.
• You are authorized to represent the business.

Google is Working on Improvements

Shreena also touched on frustrations around incorrect suspensions and delays in support responses. She acknowledged that while suspensions are necessary to combat fraud, Google is “addressing very seriously” instances where legitimate businesses are unintentionally affected. Their team is working to improve these systems and streamline the overall support experience.

Let Us Help You Get Verified

Understanding exactly what Google needs for video verification can be the difference between a quick approval and frustrating delays. At OMG National, we understand the nuances of Google Business Profile and help local businesses like yours navigate the verification process successfully. We can guide you on creating a video that meets Google’s requirements and get your profile live so you can start connecting with more local customers.

Tired of verification headaches?

Contact OMG National Today for Expert Guidance!