Intro
Wilcox Towing & Trucking, a towing company in Salem, Indiana, partnered with OMG National for their digital marketing needs. Despite being a well-established business with nearly two decades of experience, Wilcox Towing & Trucking faced challenges in the digital landscape. They were seeking a solution to increase their online visibility, attract more customers, and effectively manage their online reputation. They were particularly concerned with their search engine rankings and desired to rank higher for relevant searches in their local area.
The Problem
When Wilcox Towing & Trucking signed up with OMG National, they lacked a strong online presence. Their website wasn't optimized for search engines, they had minimal engagement on their social media channels, and their Google Business Profile (GBP) lacked crucial information and recent updates. This lack of digital visibility meant potential customers were struggling to find them online, resulting in missed business opportunities. Furthermore, they experienced inconsistent call volumes and were receiving calls from locations far outside their service area, highlighting an issue with their online targeting.
The Methodology
OMG National implemented a multipronged approach to address Wilcox Towing & Trucking's digital marketing challenges. This included:
- Listings Optimization: We optimized their Google Business Profile (GBP) with accurate business information, relevant keywords, and compelling photos provided by the client. We also ensured consistent listings across various online directories.
- Website Optimization: Our team improved their website's SEO through technical improvements, content optimization, and keyword research, aligning it with local search terms.
- Social Media Management: We created engaging social media campaigns, scheduled regular posts, and designed visually appealing graphics to increase brand awareness and engagement.
- Reputation Management: We actively responded to customer reviews, addressed negative feedback, and implemented strategies to generate positive reviews, enhancing their online reputation.
- Performance Tracking & Reporting: Our team provided regular performance reports, analyzing key metrics like website traffic, customer actions, and GBP performance to demonstrate the impact of our strategies.
The Results
Through consistent efforts and close communication with the client, OMG National successfully improved Wilcox Towing & Trucking's online presence and visibility. We achieved:
- Increased Organic Visibility: We improved their search engine rankings, leading to higher visibility in local search results for relevant keywords like "heavy duty towing," "roadside assistance," and "wrecker service." In fact, they consistently rank #1 for all three keywords within a 5-mile radius. Their GBP health is rated as "Excellent" with an overall score of 95. This strong organic performance is further evidenced by a 67% increase in Google Search Views over the past quarter.
- Boosted Customer Engagement: Their social media engagement increased with more likes, shares, and comments, indicating growing brand awareness and interest. Since implementing our social media strategy, Wilcox Towing & Trucking has experienced a 15% growth in Facebook engagement, reaching a wider audience and generating greater interaction with their brand.
- Improved Online Reputation: We helped them maintain a positive online reputation through active review management, showcasing their commitment to customer satisfaction.
- Enhanced Customer Acquisition: Their online efforts translated into increased customer actions, including calls, website visits, and direction requests, demonstrating a direct impact on their business growth. Last month alone, they received 300 customer actions through Google, including 198 calls, marking a 7.1% increase from the previous month. This positive trend extends to their website traffic as well. Since the start of Q2, Wilcox Towing & Trucking has seen a 15% increase in website sessions, with a significant portion of this traffic originating directly from their optimized Google Business Profile.
Conclusion
OMG National's comprehensive digital marketing solutions effectively addressed the unique challenges faced by Wilcox Towing & Trucking, transforming their online presence and driving tangible business results. If you're a business owner looking to achieve similar success in the digital world, contact OMG National today! Call us at 800-789-4619 or visit our website at omgnational.com to learn how we can help your business thrive online.