The Problem

Terra Turf, a landscaping company based in Texas, struggled to attract quality leads and maximize its online presence. While they had an existing Google Ads campaign, it lacked strategic direction and failed to deliver the desired return on investment. Frustrated with underwhelming results and the complexities of digital marketing, Terra Turf turned to OMG National for a solution.

The Solution

In the past few years we have implemented a multi-pronged approach to address Terra Turf's digital marketing needs. We began by conducting a thorough audit of their existing Google Ads account, identifying areas for improvement and restructuring campaigns based on our proven landscaping taxonomy. We implemented a strategic keyword strategy, incorporating negative keywords to eliminate irrelevant traffic and geomodifiers to target specific locations. Recognizing the importance of call tracking for a service-based business, we implemented a dedicated call tracking number and integrated it into their campaign.

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The Methodology

The impact of OMG National's methodology was immediate and significant. We successfully lowered Terra Turf's cost-per-conversion, improved their click-through rates, and increased overall conversion rates. By optimizing campaigns for relevant keywords and strategically managing their budget, we helped Terra Turf capture a larger share of impressions and reach a wider audience. Furthermore, we implemented a separate, highly successful campaign for their Christmas light installation service, capitalizing on seasonal demand. Through transparent communication, regular performance reports, and proactive campaign management, we've fostered a strong relationship with Terra Turf, ensuring they remain informed and satisfied with our services.

The Results

Are you ready to transform your landscaping business's online presence and attract high-quality leads? Contact OMG National today at 800-789-4619 or visit our website at omgnational.com to schedule a consultation. Let our team of experts develop a tailored digital marketing strategy that will help you achieve your business goals.

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