The Solution
In the past few years we have implemented a multi-pronged approach to address Terra Turf's digital marketing needs. We began by conducting a thorough audit of their existing Google Ads account, identifying areas for improvement and restructuring campaigns based on our proven landscaping taxonomy. We implemented a strategic keyword strategy, incorporating negative keywords to eliminate irrelevant traffic and geomodifiers to target specific locations. Recognizing the importance of call tracking for a service-based business, we implemented a dedicated call tracking number and integrated it into their campaign.
The Methodology
The impact of OMG National's methodology was immediate and significant. We successfully lowered Terra Turf's cost-per-conversion, improved their click-through rates, and increased overall conversion rates. By optimizing campaigns for relevant keywords and strategically managing their budget, we helped Terra Turf capture a larger share of impressions and reach a wider audience. Furthermore, we implemented a separate, highly successful campaign for their Christmas light installation service, capitalizing on seasonal demand. Through transparent communication, regular performance reports, and proactive campaign management, we've fostered a strong relationship with Terra Turf, ensuring they remain informed and satisfied with our services.