Google Calls Advisor Case Study

Many of our competitors fail at the first step, specifically by deploying outdated and ineffective solutions, which typically aren’t very cost effective. In stark contrast, Our Google Calls Advisor (GCA) Product combines the organic pertinence of Google Business Profile for a long-term strategy while using Local Services Ads (LSA) as the ancillary paid layer to assist in satisfying the customer acquisition goal of qualified leads. 

We placed the client on GCA, which allows us to systematically improve the client’s organic ranking, generating more free transactions over time, using LSA to build momentum in the paid layer as well. Used in lockstep, this is our most powerful strategy for Flooring clients for paid & organic customer acquisition through Google. GCA is a cost-effective solution designed with a focus on small-to-medium sized enterprises, in order to make the most of their spend & maximize both paid & free transactions.

The strategy is to drive their LSA towards the top of the market while controlling call volume, also working over time to bring their GBP to the top 3 of maps section, giving them multiple opportunities to show on the first page of Google. On the LSA side, we proactively catch & identify billing and other issues which cause the LSA ad to not serve and work in tandem with our clients to ensure they are promptly fixed in order to maximize the ad’s exposure & visibility while also carefully balancing the bid against ad quality.