Google Calls Advisor Case Study
CMA Mechanical Heating and Air Background:
CMA Mechanical Heating and Air began their business in May of 2005. They are an experienced HVAC company based in Concord, NC. They service many different counties in their area and specialize in air conditioning installations and repairs.
The Methodology
We decided to utilize our Webworx and Google Calls Advisor products. This would allow our client to build a presence in Google’s trust layer, driving qualified paid leads to support their customer acquisition goal. More importantly, the GMB component would help to grow their organic presence, increasing their customer actions & free transactions over time. By gaining our client’s confidence through enabling them to perform well in the GMB & LSA layers, as well as building a solid mobile-friendly website, we won their trust & recently onboarded them unto our Google Ads product as well, ensuring we’re strategically building our client’s presence & exposure in all relevant layers of Google Search.
Key Metrics (KPIs):
- Total Budget Spent: How much $ has been spent in total? $3,988.44
- Total Leads Received: How many leads has this resulted in? 220
- Budget Spent (previous 30 days): $120
- Charged leads (previous 30 days): 5
- Cost per lead (previous 30 days): $24
- Total leads (previous 30 days): 5
- Current LSA Rank: Are they in the top 3 for vertical search? Yes
The Results
CMA Mechanical has a beautiful website that has yielded great performance. The website is now mobile friendly, has effective form fills, has an updated and custom design, incredible page speed and an outstanding Google Lighthouse report. Their Google Calls Advisor has garnished incredible results as well. CMA Mechanical is at the very top of Google in their city. They have also received 39 qualified calls since being onboarded, which they are thrilled about. The client also has a 4.9 review score with 300 reviews and a response rate of 81.3%. Moreover, on the GMB-side, account health is also excellent.
Organics:
Organic Ranking: Current organic standing. Can use a SERP. Client’s rank varies, but they generally fluctuate between 1st or 2nd pace at the time of writing.
Organic Analytics: Calls? Direction Requests? Website visits? In the last quarter, CMA has received: 143 calls. 48 Direction Requests. 234 Website visits.
Organic Analytic Trends: Last 28 Days - Impressions have increased by 2414, Engagement has improved by 62, and leads have increased by 18.
Grid Performance: Show grid improvements. Grids have improved substantially.
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