Case Study

Infinity Moving & Clean-Out Services: A Case Study in Digital Marketing Dominance

Intro

Infinity Moving & Clean-Out Services, a family-owned moving company operating in Maryland, Virginia, and Washington D.C., sought to enhance their online visibility and lead generation. However, they faced several digital marketing challenges that hindered their online success.

The Problem

Prior to partnering with OMG National, Infinity Moving & Clean-Out Services had a pre-existing Google Business Profile (GBP) that was unfortunately suspended due to undisclosed reasons. This suspension resulted in the loss of over 60 valuable customer reviews, significantly impacting their online reputation and search engine ranking. Additionally, their website, managed by a third-party provider, lacked proper search engine optimization, further limiting their online visibility and ability to attract new customers. Despite actively soliciting reviews and maintaining an updated Facebook presence, they were unable to achieve their desired online marketing goals.

The Methodology

In May 2023, Infinity Moving & Clean-Out Services partnered with OMG National and were onboarded onto our Google Business Profile Pro product. Our team immediately implemented a comprehensive strategy to address their digital marketing challenges:

GBP Revival: Since the original GBP was suspended, a new profile was meticulously created and verified through a rigorous video verification process.
Listing Optimization: To maximize online visibility, our Optimization Specialist meticulously updated and synchronized their business information across over 70 directory websites within the OMG Listings Network. This included crucial details like service areas, business descriptions, operating hours, languages spoken, relevant keywords, offered products, and services. This ensured consistency and accuracy across all platforms, significantly boosting their online discoverability.
Content Creation & Engagement: Our Publishing Specialists crafted and scheduled weekly Google Business posts, including engaging recurring offer posts, to attract and retain customer interest. They also proactively answered frequently asked questions on the GBP listing, providing valuable information to potential customers and further establishing the company as a trusted resource.
Visual Identity & Brand Building: Utilizing high-quality images provided by the client, our team built a strong visual identity for Infinity Moving & Clean-Out Services, publishing these images across the OMG Listings Network and the GBP listing. This reinforced their brand image while contributing to a sense of legitimacy and professionalism in the eyes of Google and potential customers.
Review Management & Generation: Our Review Specialists diligently responded to every incoming Google review in a timely and professional manner, showcasing the company's commitment to customer satisfaction and building trust. Furthermore, we actively generated new reviews through text message solicitation, reaching out to past customers with direct links to leave reviews on their Google Business Profile. This continuous effort proved vital in restoring their online reputation and generating a steady stream of positive feedback.
Strategic Website Guidance: Recognizing the website's significant impact on organic rankings, our Digital Marketing Specialist provided the client with detailed website reports, highlighting areas for improvement. We discussed potential long-term solutions, including our WebWorx product for website development and Google Calls Advisor for paid advertising, empowering the client to make informed decisions about their future online marketing investments.

The Results

Our comprehensive and consistent efforts yielded impressive results for Infinity Moving & Clean-Out Services:

Improved GBP Health: By July 2024, their GBP Product Health Score reached an "Excellent" rating of 95, reflecting the effectiveness of our optimization and management strategies.
Dominant Keyword Rankings: They now consistently hold the top positions on Google for key search terms like "movers," "moving company," and "moving services," ensuring maximum visibility to potential customers in their target market.
Increased Lead Generation: This improved visibility translates to a consistent flow of leads through calls and website clicks, with an average of 22 customer actions per month. Despite a slight month-over-month decrease in interaction percentage, their overall lead generation remains strong, demonstrating the long-term impact of our digital marketing solutions.

Infinity Moving & Clean-Out Services' success story is a powerful testament to the transformative impact of a well-executed digital marketing strategy. If your business is facing similar challenges with online visibility, reputation management, or lead generation, OMG National is ready to help you achieve digital dominance. Contact us today at 800-789-4619 or visit omgnational.com to learn how our proven methodology and dedicated team can unlock your business's full online potential. Let us help you dominate your local market and achieve lasting success.

Next Steps

Achieve dominant online visibility and consistent lead generation through a comprehensive digital marketing strategy with OMG National, a leading digital marketing agency for local businesses.

Infinity Moving & Clean-Out Services: A Case Study in Digital Marketing Dominance

Intro

The Problem

The Methodology

The Results

Next Steps

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