Roofing (9)

Complete Roofing Solutions of Florida

A roofing company in Florida, was in desperate need of a solution to attract high-quality leads and increase conversions. Having tried Google Ads with a previous provider, he was left disappointed with the lack of tangible results. He signed up with OMG National hoping for a fresh perspective and a strategy that could turn his digital marketing efforts around.

The Problem

The companies previous experiences with Google Ads yielded high cost-per-conversions and low lead quality. His budget limitations restricted his reach, leading to limited engagement and few genuine leads. Frustrated with spam submissions and calls from unqualified prospects, he was skeptical about the effectiveness of Google Ads as a marketing tool. Furthermore, his outdated social media presence added another layer of complexity to his lead generation efforts.

Roofing (16)

The Methodology

Recognizing our clients unique challenges, OMG National started by analyzing his existing campaign setup and implementing corrective measures. Our team restructured his campaigns, optimized bidding strategies, and implemented a strict negative keyword strategy to eliminate irrelevant traffic. We also recognized the need to expand audience targeting and worked closely with George to identify the right target audience segments. Realizing that performance is best judged through ongoing data analysis, our team monitored campaign performance closely, conducting in-depth call analyses and meticulously tracking conversions to understand what worked and where improvements could be made.

The Results

Despite a tight budget, our strategic changes started showing positive results. George experienced a substantial increase in conversion rates, a significant drop in cost-per-conversion, and increased engagement with his ads. Though initially battling with low lead quality, our focus on adding targeted negatives and continually reviewing audience segments yielded improved lead quality over time. Additionally, by actively consulting with the client during routine calls, we addressed his concerns about form submission spam and offered solutions to optimize his website's forms and lead capture processes.

Complete Roofing Cs Mtr

Conclusion

At OMG National, we understand the challenges faced by businesses like yours in the competitive digital landscape. We don't just set up campaigns and forget about them - we actively analyze, optimize, and communicate with our clients to ensure tangible, meaningful results. If you are looking to increase your conversions, attract quality leads, and optimize your online presence, contact us today. Call 800-789-4619 or visit our website at omgnational.com to discuss how we can transform your business with our proven digital marketing expertise.

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