By now, you’ve likely come across Google Local Services Ads while browsing online. These ads prominently feature at the top of Google Local Search results. Only specific home and professional service providers are eligible to utilize these ads, and plumbers are among those eligible.

As shown above, these ads command the top spots in Google Local Search results, surpassing even other paid ads. Google Local Services Ads function to connect qualified home service providers, including plumbers, with individuals actively searching on Google for the services your company offers. To launch Google Local Services Ads, plumbing companies must first achieve Google Guaranteed status.

Only eligible plumbing companies can attain Google Guaranteed status. They need to pass Google’s rigorous vetting process, including background checks, insurance prerequisites, and various verification procedures. This ensures Google endorses only the most reliable and trustworthy plumbing service providers.

How Do Google Local Services Ads Work for Plumbers?

Upon successful verification, your plumbing company becomes eligible to launch Google Local Services Ads. These ads operate on a pay-per-lead basis, where your company is solely responsible for qualified leads that select your services. No more wasting resources on irrelevant clicks or spam!

Setting up your Local Services Ads account is meticulous but crucial. It demands accurate configuration to guarantee effectiveness. It’s imperative for your business to optimize its Google Local Services Ads listing by selecting only the plumbing job types you’re willing to pay for and service areas from which you’re willing to receive leads. This ensures visibility in relevant searches and positions your company to dispute any invalid leads.

Your responsibility is solely for qualified leads from the services listed. Invalid leads might inquire about services you don’t offer or outside your service area. At OMG, each Google Local Services Ads client undergoes a comprehensive onboarding process, optimizing their account to secure top-quality leads at the most efficient cost!

How Much Are Google Local Services Ads for Plumbers?

Plumbers set a weekly budget based on the average number of leads they aim to receive within that week. The budget can be adjusted, and sometimes, clients need to decrease budgets due to an overflow of qualified leads.

You’ll be charged for each qualified lead received through your Local Services Ad account. Any leads beyond your monthly maximum will be credited back to you. Google ensures your business never exceeds the monthly budget and won’t charge for unqualified leads as long as the call is managed correctly.

Lead prices may vary based on your business’s location, offered job types, and lead type (message leads are currently half the price compared to phone leads). Click here to learn more about Google Local Services Ads types, budgets, and expenditure.

This opportunity is one plumbers can’t afford to overlook. It positions plumbing companies nationwide to reach potential customers seeking plumbing services online, dominating local search!