The buzz of the industry, Google Local Services Ads …. By now you’ve probably encountered at least one when searching online for either a professional or home service, these are the ads that appear at the VERY top of Google Local Search results (even above the paid ads as you can see below).
Only select home and professional service providers are eligible to launch these ads and pest control companies are one of them! The Google Guaranteed and Google Local Services Ads programs were launched by Google to connect eligible home service providers such as extermination companies with prospects who are searching on Google for the services your business offers. For exterminators to launch Google Local Services Ads, they must first pass Google’s verification process and become Google Guaranteed (Google wants to ensure they are only positioning trustworthy and credible businesses at the TOP).
For pest control companies to become Google Guaranteed they must first pass Google’s thorough vetting process which includes background checks, insurance requirements, and other verification checks to earn a Google Badge of Trust and to ensure Google is backing only the most trustworthy and credible pest control service providers.
How Do Google Local Services Ads Work For Extermination Companies?
Once your company is verified, you will be eligible to launch Google Local Services Ads. These ads are like no other and are launched on a pay-per-lead basis and your company is only responsible for qualified leads that come in for the service types and locations you choose. No more wasting money on spam and clicks and you get to choose the budget!
When setting up your Google Local Services Ads account, you must be sure to optimize your profile and listing and ensure you are only selecting the job types which your business is willing to pay for as well as selecting only the servicing areas which you’re willing to service and pay for leads from. By doing this, it ensures that your extermination company will appear only in relevant searches and position your company to dispute any invalid leads that may come in for a future credit. This process, just like the application process, is a tedious, yet delicate process that must be done accurately to ensure effectiveness. As a trusted Google Partner, OMG National has helped eligible businesses across the country through the Google Guaranteed application process as well as with the management of their Google Local Service campaigns, in order to maintain the badge of trust and keep the ads running seamlessly.
At OMG, each Google Local Services Ads client goes through a thorough onboarding process which includes optimizing each client’s account to receive the best quality leads at the lowest possible cost and to ensure their accounts and campaigns are generating only qualified leads! It’s important to note that invalid leads might call in for services you don’t offer or that are outside of your listed service area but we ensure you are not responsible for the cost of those invalid leads. You are only responsible on a pay-per-lead basis for QUALIFIED leads that come in for the services and locations you choose!
Exterminators set a weekly budget that is derived from the average number of leads they want to receive in that given week. The budget can be modified and in many cases, we’ve had to even decrease budgets because our clients are getting too many qualified leads!
This is an opportunity pest control companies can’t afford to miss! It has changed the advertising landscape tremendously and is positioning extermination companies nationwide to reach potential customers who are searching for pest control services you offer online and dominate local search!