World famous management consultant Peter Drucker once said, "If you can't measure it, you can't manage it." We use that mantra to ensure that our clients are given the tools they need to be well-informed, and to make decisions based upon facts. Below, we have gathered a few of these tools, you can check out your Online Presence & Visibility, get an SEO Analysis of your website, even determine what your competitors are spending in your market on paid search options such as Google AdWords.
For help interpreting the results, call us at 800.789.4619, Option 2!
Online Presence & Visibility
Use our online scanner to detect any inconsistencies in your Anchor Data – Name, Address, Phone – which directly impacts your online ranking, as well as the visibility of the content associated with your business, practice or organization in the online world. An essential marketing tool for anyone with online assets looking to increase their online visibility and ranking.
Our auditing tool provides a snapshot of how well your site is currently optimized for your key products and services. It will grade your site on a scale of 1-100 based on how well Google recognizes your site for that keyword phrase. It's very important that your website is properly optimized for search engines so that it ranks on page #1 for your target keywords. This report provides a small sample of the improvements we can make to your site.
Paid Search Analysis
The Paid Search Analysis will provide you with a comprehensive breakdown of how your competitors are currently strategizing on Google in their paid search campaigns. You will be able to see their monthly advertising expenditure, the most profitable keywords they are bidding on, their ad history, and even the number of visitors they get per month. Understanding how your competitors bid online is key to creating a successful paid advertising campaign.
This comparative marketing tool shows the visibility of the content associated with your business, practice or organization, and compares primary search terms against your competition, showing which business got the inbound traffic for those search terms over the past 30 days. It also reveals Anchor Data inconsistencies and compiles your online Reviews into a word cloud, demonstrating the main reasons people visited your site.