You’ve seen them. You’re searching for a service or product and you go about your day, then all of a sudden, while you’re looking on your phone or PC at your favorite news or social media website, there’s a magic ad for the product or service you were looking at earlier. This form of branding and consistent push marketing is called retargeting and it is a component of paid search advertising.
How Does It Work?
This new methodology is becoming more prevalent and will only grow. Small and medium companies can use this system as a part of their overall online marketing strategy when set up properly. Best practices include determining the right ad network to showcase your product or service ads, designing the ads in a variety of shapes and sizes for all different devices, and then having a strong and bold call to action when the viewer does click through to your offering.