"Ten years ago, I had just gotten started and put together our first website. Today, there are so many more considerations."
Pete Solnick, Managing Partner at Solnick Law, an Employment Law Specialist in Miami, Florida engaged OMG Law Firm Marketing to assist them with driving more inbound leads. After a needs assessment, OMG's Law Firm Marketing Specialist, Josh Souza recommended an approach which encompassed three critical elements of local search. These important elements, Distance, Relevance, and Prominence, are the main drivers or "signals" which Google looks at within their search algorithm.
To achieve this, Josh and his team prescribed The OMG - Partner Plus Online Marketing Program. This program starts with online presence, with a comprehensive buildout across all the most valuable search, social, review, and directory sites. OMG is able to take content from Solnick's firm, such as all of their contact information, images, lead generation forms which are customized for the practice, and a well-written narrative, and add all of that information to the OMG Power Network Cloud. This info is now populating the 70+ most valuable sites across the web. This provides Solnick Law with a one-button, single source of truth for its online content.
Next up, Reputation. OMG's third generation review platform, RS 3.0 was deployed and is now assisting Solnick Law with obtaining feedback from clients, which is then published to their website and third party review sites. Now, Solnick's prospective clients can access real-time feedback from clients who have actually experienced Solnick's service and expertise.
Then, a Social Media Campaign was created, mapped out and planned across Solnick's Facebook, Twitter, and Instagram accounts, with consistent, creative posts each week. This user generated content, fed into the Solnick Law website, is another signal to Google that the Solnick firm is on top of its game.
Now that the three pillars of the OMG program had been deployed, a managed search campaign (PPC) was developed to help with direct lead generation. This cross platform PPC approach, called OMG Crush, develops a campaign using the BudgetMax guarantee. This ensures that Solnick's budget will be used in the best, most impactful way, and on the highest value, lowest cost per click platform. Bing Ads have been returning inbound leads at 2/3 of the cost of Google Adwords, and the BudgetMax guarantee ensures that Solnick's firm is maximizing its' precious marketing dollars.
After a year of handling the marketing and moving the firm forward, it was time to attack the website. Solnick's old site was produced in html, very difficult to edit, was created pre-mobile, with outdated content. Within 2 months, the new Solnick Law site launched and the existing campaign began bringing inbound leads to landing pages on the new site. Other elements including video, and print help to complete the Solnick Law marketing plan.
"The climate in the world today has my firm busier than ever. I need to be able to focus on my clients exclusively, so my time is very limited. With OMG's Law Firm team, I simply review my reporting whenever I have the time, making sure we are moving ahead in terms of inbound search, inbound calls, and inbound reviews, and my Account man checks in to offer assistance, to review opportunities, and to pick up on marketing projects that we have in the pipeline and would like to get done in the coming months. Overall, I have been very pleased. OMG's pricing is very fair, their people are fantastic, and we look forward to growing with them in the years to come."