May 2019: OMG Insider

Turn HOLD into GOLD!

We have been doing that since 1990! OMG National is a pioneer in the telephone on hold message industry. Currently over 30,000 businesses nationwide continue to use our custom written and produced telephone on-hold productions. What are your callers listening to while on-hold? Radio? Silence? Music? If you are using a business telephone system with music on hold capability we want to show you how to educate, entertain and inform your callers while they are on-hold. In addition, the OMG Audio Studios produces voice greetings and prompts to add additional professionalism to your organization.

For a NO OBLIGATION Audio Review & Opportunity Analysis:

Chatbots in 2019

This AI-based technology uses instant messaging on Facebook and Websites  to chat in real-time, day or night, with your customers or site visitors. With  1.4 Billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.

According to experts, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.

Businesses adopting AI in 2019 will be able to save costs and accelerate growth, getting an edge over their competitors. Ask your Account Executive or Performance Manager if AI is for you!

Video Marketing 101

These numbers show the importance of incorporating video into your digital marketing strategy in 2019:

  • 70% of consumers say that they have shared a brand’s video.
  • 72% of businesses say video has improved their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

Your OMG relationship gives you access to the latest in video production and distribution. In fact, if you are a Facebook or Instagram user you see video being used daily!  Get on the Video Train and Prosper!

Micro Moments

People spend an average of 3 Hours and 35 Minutes  on their smartphones every day, and by 2019, mobile devices will be the medium that gets the most minutes in the U.S. (finally surpassing television).

This is changing the way brands must work to capture buyers’ attention.

Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).

People generally make instant decisions on what to eat, which restaurant to choose, what to purchase, or where to go, so Micro-Moments that that every marketer should know about are:

To leverage these Micro-Moments to the fullest work with your Account Executive and Performance Manager to leverage your data across all the directories, review and social Sites. For more information on our directory expertise, visit this months OMG blog post!

Voice Search Revolution

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.

  • 50 %will be voice searches by the year 2020
  • 20% of searches on Google are voice searches
  • 25% of all Bing searches  are voice searches

Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

Keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely to come in soon. Alexa will tell you the answer to your question along with a “word from her sponsor”. Which means you’ll be able to purchase voice ad space – like Google AdWords, but for home speakers.  OMG National is here to help you navigate the future of search.

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