Digital Marketing 101 for 2021

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Every year marks a new beginning, a blank page of a 365-page book, many use it as an opportunity to reflect, not only reflect on personal goals but also business ones. 

2021, a blank book and the pen is in your hands – use this checklist to identify shortcomings your business may be facing and learn how your business can conquer 2021 through strategic marketing efforts. 

Is Your Business Appearing At The Top of Search Results? 

It’s 2021, consumers are turning to Google search more than ever and if your business isn’t ranking in relevant local searches, you’re missing out. Check your business’s local rank here. Google is constantly evolving and catering to businesses needs and wants – they understand the importance of rank and credibility and through 2020 have deployed a variety of new solutions that are industry specific such as their Google Screened program for professional service providers, Google Guarantee program for home service providers, and their cost effective Google Paid Search programs. If your business is not guaranteed or screened, check your eligibility today and start 2021 right by getting new qualified leads.

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Are You Appearing Ahead of Your Competition with Search & Social?

There’s no excuse, it’s 2021 and your business needs to be found and selected this year! Businesses need to consider the entire customer journey, pre and post transaction – both search and social components need to be managed, monitored, and optimized to ensure your business is appearing in front of customers ahead of your competition. Is your business’s Google My Business profile claimed, optimized, and generating new qualified leads? Are you appearing in local relevant searches? Does your business have sufficient positive reviews? Are you dominating social platforms? 

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Is Your Business Getting Qualified Leads from Facebook? 

If not, use this year as an opportunity to harness the true power of Facebook and their billions of daily users to locate your target customers and create meaningful interactions that generate results for your business. Reach the right people at the right time and make social work for your business – learn more about Facebook marketing and implement the right strategies this year to generate more results than ever.

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Setting goals is the first step in turning the invisible into the visible – What are your business goals for 2021? 

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