March 2019: Voice Search – Position ZERO

Bring it On! OMG is at the forefront of voice search and we see it working for our clients on a daily basis.

Do you use Voice Search? Well, 50% of us are using it daily and the numbers continue to grow. Typed and spoken searches will output different results. Which means that optimizing your site for a traditional search doesn’t always look the same as optimizing your site for voice search.

The most significant concern about voice search? People using voice search on mobile will get only one top result. This one result is affectionately dubbed “position zero,” and everyone wants it. By 2020, half of all searches will be conducted by voice. So by 2020, half of your potential customers won’t see your website even if you’re fourth in the Search Engine Results Page or SERP. Ranking number one — or securing position zero — will be the main goal for every business owner.

Speak to your account executive and OMG Performance Manager about your specific SEARCH GOALS!

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