Your website is your company’s FIRST impression online and…. you never get a second chance to make a FIRST impression. It’s also your company’s online image and in today’s digital world, ensuring that it is representing your business in the best way possible is more critical than ever.
Like many things today, there are an abundance of options when it comes to website development and design – different platforms and DIY services that offer templates and tutorials but…. if you’re not leveraging the full potential of your company’s website with things like professional SEO copywriting, effective lead generation forms, or mobile responsiveness, it doesn’t matter how pretty your site looks – you’re leaving money on the table.
When potential clients are in need of the services that your business offers, what do they do? Short of receiving a personal recommendation, the overwhelming answer is… they go online. Today, not only do they find companies like yours online, but they also do their research online to determine which company to select. Here are a few important considerations you should think through and ensure that your website will address for your business:
First and foremost, make sure they can find you online – without a website, do you even exist digitally? Ensure your company has a website that creates awareness and ranks in local search results using best practices such as strategic copywriting that assists in local SEO.
Consistent branding, proper tagging of images, using meta descriptions, employing a mobile first design, and accessibility are just a few of the current best practices that all effective websites should include – creating a visually appealing website is just one small piece of the puzzle when it comes to leveraging your company’s online presence.
At OMG, all of our websites are designed and created using only the best practices – we have professional copywriting experts and a team of web designers that will take your company’s online presence to the next level and ensure your website not only looks great but is functioning in a way to generate you more business.
We’ll help you highlight the services you offer, your products, your experience, help to promote specific calls-to-action, and much more… Our WebWorx Program includes comprehensive ongoing support, custom design, high-speed hosting & your own dedicated OMG specialist to manage your site launch & updates!