Case Study
Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A. is a criminal defense law firm located in Fort Lauderdale with over 100 years of combined experience, specializing in defending the accused in the most serious offenses; Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A. has grown it’s reputation in the South Florida area through word of mouth and years of favorable results. In June of 2020, the team at the Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A. made the move to digital marketing, they recognized their reliance on word of mouth referrals and identified a tremendous amount of potential for online marketing when they connected with OMG.
The Solution
To start getting leads fast, OMG National signed the Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A up for Ads Advantage Search. This program is strategically designed to help businesses establish an online presence in relevant search results generating instant leads. This solution includes integrated call tracking, bid pacing, and other strategies to enable us to optimize their campaign performance.
The Methodology
OMG’s team of experts worked with the team at the Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A to thoroughly understand their target market, they then created a Google Ad campaign targeting specific searches in the desired geographic areas. The Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A only wanted to target individuals who are searching for legal representation for the most serious offenses and that’s what we did. By doing this, we were able to attract the cases with the highest profitability which lent itself to an immediate ROI. Additionally, we went in and created a Landing Page designed to specifically cater to the services and cases we are targeting for in the ads. By designing a specific Landing Page we were able to reduce the bounce rate and capture users who were funneled through via the ads.
The Results
The Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A has seen a tremendous increase in their serious offense cases which is exactly what they wanted to target. They have been able to supplement their word of mouth referrals with digital advertising and claim they’re seeing success like never before. Pre OMG there was no online presence. No calls, no website visits, etc. Since introducing the Ads campaign, the client received 5 phone calls in the last month alone while also receiving 65 clicks of traffic to the website at a cost of just $10/click. The clients who are calling are targeted specifically and the Law Office is only paying when prospects click, prospects are only clicking if they are searching specifically for the services provided in the identified geographic area. Since introducing the Landing Page, we were immediately able to reduce the bounce rate by 7%!
Next Steps
We plan to introduce an organic program so the Law Office Of Benjamin, Aaronson, Edinger & Patanzo. P.A can dominate the first page of Google not only in the paid ads section, but also in the organic listings section. Additionally, Google has recently launched their Google Screened program for attorneys, this is an incredible opportunity for law firms nationwide to pay only for qualified leads and appear at the VERY top of Google searches, even above paid ads! https://omgnational.com/googlescreened
