Case Study
97%, almost 100%, of consumers go online to find local services; OMG National’s Local Marketing Essentials is the foundation for businesses online!
Meredith O’Donnell Fine Furniture is a luxury and high-end furniture store located in Huston, TX. Their goal is to provide their clients with high end, high quality furniture. Meredith was not originally my client, but it seems Meredith came to OMG in 2019 to establish her presence online in the form of Local Marketing Essentials.
The Methodology
How we did it: Meredith is a great client in terms of trusting us to do what we do best. We have to nudge to get photos and a client list, but when we need to go over GMB updates and information she is very helpful. After working with her on my own I’ve gotten more photos and client information for reviews from her. The consistency when working with her has yielded very good organic results.
The Results
Annaville Air Conditioning has generated over 400 Google Reviews and is rated 5 stars; they have been receiving 10+ reviews a day! They are ranking on the first page for Google local searches and have been getting tons of traffic to their new website. There is no longer a shortage of jobs for the technicians at Annaville Air Conditioning, they are always staying busy with the influx in leads from online!
Next Steps
We plan to explore SEO options with Annaville Air Conditioning to improve their organic search rankings even more! Our next steps include continuing to do what we’re doing, actively managing their online listings, optimizing their website regularly, launching social media campaigns, and managing their online assets as they’re doing extremely well and seeing tremendous results.
Contact Info
The Solution
OMG National signed Schwantes Heating and Air Conditioning, Inc. up for our Google My Business Pro product to help them start ranking higher and appearing in more searches. Our Google My Business Pro product tracks and improves businesses Google My Business Rank, optimizes Google Local Profile information, manages and solicits Google Reviews, creates and responds to Google Q&A, launches and maintains a Google My Business website, and posts actionable social content on Google - all key contributors to a businesses rank on Google.
The Methodology
As a start, OMG’s Google My Business team of experts worked very closely with the team at Schwantes Heating and Air Conditioning, Inc. to optimize their Google Local Profile information while launching a Google My Business website for their business. Our team launched our proprietary citation builder which allows us to actively manage citations for businesses and ensure data accuracy across over 400+ local search services. We began posting actionable social content on Google and monitoring, getting, and responding to Google reviews and simultaneously creating and responding to Google Q&A’s on the businesses behalf. Schwantes Heating and Air Conditioning, Inc.’s account manager at OMG also added a weekly drip of photos to locations that needed some improvement.OMG’s Google My Business Pro is focused on demystifying Google and helping businesses maximize the full potential of Google to Rank Higher and Get More Customers. While implementing and launching the strategic actions mentioned, we also closely tracked and monitored the businesses Google My Business rank while providing real-time Google insights and expert-level support.
The Results
Schwantes Heating and Air Conditioning, Inc. is now appearing at the #1 spot on Google for nearly every pin location on the grid, see images below:
Before
After
Next Steps
We plan to integrate our Google Calls Advisor program into Schwantes Heating and Air Conditioning, Inc.’s marketing plan with us- https://omgnational.com/google-calls-advisor/ - we are eager to get them Google Guaranteed and continue getting them more leads. Dave and we both have a goal to get them so many more leads that they need to hire more crew, buy more vans, and later down the road expand into a second location!