Great American Marketing Engine: The Process

Great American Marketing Engine Process

Great Engines and processes are a critical component to scaling any successful business model, and that all starts with a focus on optimized marketing programs tailored to your company’s goals, target market, and industry. At OMG National, we have spent 35+ years building marketing solutions with the past two decades specifically focused on local visibility. We are not the run-of-the-mill next Social Media influencer wannabe who promises results without a track record of success. Instead, we have spent years carefully crafting a marketing stack powered by industry leading technologies optimized for performance marketing to win the GAME for you.

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At the center of our visibility hub is OMGinSite, a proprietary platform built from the ground up to engage with you, deliver proof of work, and demonstrate performance across your Marketing Programs. This portal, built on the backbone of our in-house CRM UNI infrastructure has been refined over the past decade+ to serve as the epicenter for a local business that wants to be found in search, online, and now in AI responses. With over a hundred updates in 2026 alone, the platform consistently evolves at breakneck speed as we find, build, and execute on delivering a full understanding of where your marketing dollars are going.

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Over the years we have found great economies of scale in the similarity of problems that local business owners experience. At the end of the day, there isn’t much difference between a Roofer, Tower, or Lawyer looking for leads in Florida, North Carolina, California, or Ohio– they all want leads in their local market and do not compete with one another. This has allowed us to solve a problem for one company, and deploy the solution at very minimal cost across our entire business portfolio. This is the OMG story of mass customization in SMB Marketing to the benefit of great savings for the average client. We do not need to reinvent the wheel every time Google or Facebook has a platform update, and the cost is baked in and shared across thousands of businesses just like yours.

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We hate manual work and you should hate the unnecessary costs you incur from other companies because of it. That’s why we take a two-pronged approach to technology: when a third-party platform is important to your marketing, our stateside development team works to integrate it directly into our existing UNI CRM infrastructure. When we identify repetitive tasks or processes that technology can solve, we build tools and automation to reduce the manual work instead of compounding costs by adding more labor. Powered by our expert Fulfillment team, those integrations, tools, and automations feed into a team of “Operators” (ref: the movie Matrix) who oversee your account and monitor the signals that matter. Those signals and heuristics are then delivered to our Client Services team, who serve as your sherpa, helping you navigate the monthly successes, challenges, and opportunities that impact performance. From tech to experts, to the people championing your account, the entire stack is designed to operate as one major integration, working seamlessly for your benefit, 24 hours a day.

Having tried-and-true processes powering your Marketing Engine is the key to realizing results. Join the GAME and win with your local marketing efforts. Find out more now about the unique abilities OMG can provide for your business. Submit your contact information and we will set you up with a complimentary personalized digital marketing consultation to show you how you can grow!

Submit your contact information and we will set you up with a complimentary personalized digital marketing consultation to show you how you can grow!

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