The all new Google Business Profile (GBP) is here and the Product Team at OMG has taken a deep dive into what this means for small businesses. So, outside of the name change, what’s up? To start, the “GMB App” which enabled business owners to manage some GMB functionality from their smartphone, is being killed off, pushing users back to Google’s web interface. This means that future GBP management will be consolidated, making it easy to access from any browser, through any device.

Business owners can now access their listing quickly via a business name search, and edit the listing from there. This change is certain to disappoint the millions of app users, especially those managing multi-location companies, right from their phone. 

In addition, it’s been reported that the Google Business Profile’s management interface will undergo significant updates later in 2022, though we can’t say how extensive those changes will be. If losing the app is any indication, then despite Google’s attempt to make it easier for a user to manage how the world sees their business, like everything else these days, it is likely to become more complicated.

The features of GBP make it arguably the most important of all online marketing elements. 

OMG National stays on top of all the latest changes, this enables our clients to do what they do best and leave the internet marketing to us. Though it is important for all small businesses to keep up with change… the constant updates, finicky reverification triggers and newest features, are a lot to stay on top of. For more information on how we manage all things Google Local for our clients, reach out to us today!