“Google Guaranteed Program” for Local Businesses

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Update June 2021: 
Google has launched their “Google Guaranteed Program” for select home service providers and it’s changed the advertising landscape tremendously. Since the initial launch, Google has expanded the program, adding Professional Service Providers such as Lawyers, Financial Planners, Tax Specialists, and Realtors to the Local Services Ad inventory.
Eligible businesses that meet the criteria and have passed Google’s screening process can launch Google Local Services Ads and be featured at the VERY top of Google Local Search results, rotating across the top three positions in the search results.
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Check your business’s eligibility below, and begin conveying trust and credibility to potential customers or clients who are searching for your services.

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The below content is dated 2018 and updates have been made since: 

Google Tests “Google Guaranteed Program” for Local Businesses

The Google local search game is about to change drastically! Google is testing what they are calling the Google Guaranteed Program. Currently, the program is in beta and only available to home services, locksmiths and other similar businesses in San Diego, Sacramento, Stockton and San Francisco, CA.

All businesses that want to become “Google Guaranteed” have to go through a strict screening process by Google including a background check, license and insurance check as well as a screening of your reviews and ratings.

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As seen in the image below these Google Guaranteed business listings are the first results shown in a Google search, topping even the traditional Google Search Ads from AdWords and verified Google My Business listings.

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When someone clicks on a Google Guaranteed listing they will be taken to a screen like the one shown below, allowing the consumer to request an estimate for the company’s services.

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Any customer that works with a Google Guaranteed business and is not happy can submit a claim to Google. Any job booked with a Google Guaranteed business must be done correctly or the customer can receive their money back. The work done by the businesses are guaranteed for up for $2,000.

The Google Guaranteed Program is part of its AdWords product and businesses will likely be charged per lead they receive through the program. Because the program is still in beta and only available in certain markets, the pricing is not yet publicly available. However, we can expect that Google will charge businesses a fee to get the Google Guarantee badge to cover costs for its screening process.

Be Prepared For The Google Guarantee To Come To Your Area

The businesses in the beta test have had drastic amounts of success with increased leads by 1800% when compared to other companies who are using other forms of advertising! With this type of success, the Google Guaranteed Program is likely going to attract a plethora of businesses once the availability expands.

To prepare for the Google Guarantee in your area be sure to:

  • Ensure your business is properly licensed and insured.
  • Create, verify and maintain your Google My Business page.
  • Address negative reviews and ask satisfied customers to leave your business reviews on Google and other review platforms.
  • Sign up for the program as soon as it becomes available to your business type and area.

What does this mean for verified Google My Business pages?

GMB is not going away (at least not yet). So of course, you’ll want to maintain your current GMB pages to take up as much real estate on search results as possible. A complete search marketing plan would include Google Guaranteed listings, AdWords search campaigns, a complete GMB page and search engine optimization (SEO).

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Final Word

The OMG National team is actively following the advancements with the Google Guaranteed Program. Stay tuned for more updates. If you need help getting your current online presence up to par before the program launches in your vertical market, contact an expert at OMG National today at 800-789-4619.

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