Google Local Services Ads for Realtors Explained Simply

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As the popularity amongst one of Google’s latest ad platforms continues to grow, many agents nationwide are asking themselves, “what are Google Local Service Ads and can realtors participate in this lead generating program”? 

Google Local Service Ads are the ads that appear at the very top of Google Local Search results, even above the paid ads. These ads are launched only by eligible home and professional service providers who have passed Google’s screening process. They were designed to connect businesses with prospects searching online for the services their business offers.

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How Do Google Local Service Ads Work for Realtors? 

As you can see above, this program was strategically designed to position eligible real estate agents and brokers at the VERY top of Google while also building trust with prospects. 

This is a first-of-its-kind, pay-per-lead program – no more pay-per-click. Businesses are only responsible for qualified leads that come in for the services they’ve chosen to advertise – businesses are only paying for qualified leads, if they do get a spam call or inquiry for services you have not listed, they can dispute the lead! 

 For example, if an agent chooses to advertise for home purchases only and receives a call for a rental deal, he/she can dispute the lead and receive the money back as an expected credit. 

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Google Local Service Ads have changed the advertising landscape for realtors and brokers nationwide – it is helping eligible businesses dominate local search! As mentioned above, agents must first pass Google’s thorough vetting process – this results in earning the Google Screened badge.

Realtors and brokers who have not yet become Google Screened can check their eligibility below:

Google Screened - [Vertical]

Are you ready to start generating qualified leads and conveying trust and credibility to prospects online? Here’s your opportunity to begin reaching potential clients who are searching for the services you offer! As a Google Partner, OMG National is able to help eligible businesses through the approval and launch process – give us a call today  for a complimentary consultation to learn more about the features and benefits 800-789-4619

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