Google’s Screened and Local Services Ads programs were strategically designed to connect prospective clients online with professional service providers who offer the services the prospects are looking for. 

Google Local Services Ads are positioning law firms across the country at the right time and of course, in the right place (the top of Google). But, to leverage Google Local Services Ads, your practice must first be Google Screened. 

Is My Law Firm Eligible to Become Google Screened & Leverage Google Local Services Ads? 

As of today, Google Screened for Lawyers is eligible for 17 areas of practice – the following types of lawyers are eligible to begin the screening process and must then pass Google’s verification process:

• Google Screened for Immigration Lawyers
• Google Screened for Estate Lawyers
• Google Screened for Bankruptcy Lawyers
• Google Screened for Business Lawyers
• Google Screened for Contract Lawyers
• Google Screened for Criminal Lawyers
• Google Screened for Disability Lawyers
• Google Screened for DUI Lawyers
• Google Screened for Family Lawyers
• Google Screened for Intellectual Property Lawyers
• Google Screened for Labor Lawyers
• Google Screened for Litigation Lawyers
• Google Screened for Personal Injury Lawyers
• Google Screened for Real Estate Lawyers
• Google Screened for Tax Lawyers
• Google Screened for Traffic Lawyers
• Google Screened for Malpractice Lawyers

How Much Do Google Local Services Ads Cost for Lawyers? 

Google Local Service Ads are on a pay-per-lead basis. You choose your budget and only pay when a customer gets in touch with you directly from your ad. You are only responsible for QUALIFIED leads that come in, no more paying per click. If you receive a call for a service you do not offer, you are able to dispute the call and receive the credit towards a future lead. 

Correctly building out and managing your Local Services Ads campaign can be a tedious task – OMG National is a certified Google Partner specializing in Local Services Ads. Our maintenance loop takes care of: ensuring your documentation is up to date, applying our proprietary logic to your listing to balance exposure with keeping CPL controlled, and keeping your ad running to maximize exposure.

Click here to schedule a no obligation consultation with one of our Google Local Services Ads specialists.