Just when you got comfortable navigating Google My Business…. perhaps using the app from your phone to update your information, or to answer a review, the search giant has pulled the rug out once again! Enter the Google Business Profile (GBP), with its new features and a robust set of tools, Google has once again planted a flag smack in the middle of local marketing.
Google Business Profile (GBP) is your local business…online. For most customers new, old and prospective, it is likely the page they’ll find you on. Consumers use GBP in a myriad of ways, making it more than a directory, more than a search result, and more than a place to vet and research a company. GBP has a huge amount of utility and maximizing it for your business is the single most important thing you can do for your company online. Getting it claimed, built out, and working for your business, is also one of the first things you should do in terms of marketing tasks, if you were to prioritize the various options.
- The 2022 Yellow Pages – where your profile is viewed, then judged on its professionalism before the consumer “Let’s their finger do the walking ” and hits you up on the click-to-call feature.
- Your online directory – with its consistent layout, consumers know where to see pictures of your location or fleet, and can immerse themselves in the content you have presented.
- Your source for referrals – reviews are embedded into GBP and there nary a consumer choosing a new service provider, restaurant, repair facility or other company without reading a review first.
- Your Local SEO tool – GBP will drive new phone calls and website visits if your page is dynamic and inviting, or drive them to the competition if it’s not.
- And so much more!
Check out how OMG’s comprehensive GBP product, Google Business-Pro and see how we are helping our clients max-out every advantage from this powerful new set of tools!
Like all things Google, learning exactly how to maximize and make your GBP stand out requires patience, attention, trial and error. But there are several things that are crystal clear: maintaining a well-developed and maintained GBP will help your company ring the register, if you are consistent and engaged. Of course, hiring a team of experts makes that all quite simple, so reach out for a pain free consultation today, and leave the GBP to OMG!