An on-demand pay-per-lead program and a constant flow of free calls!

There are two new types of sponsored ad units atop Google. They are businesses that are “Guaranteed” or “Screened”. They provide Google users who interact with the ads, an added sense of security and reliability. This change represents one of the biggest transformations to date in the local advertising industry. Google Calls Advisor is your opportunity to cash in early on this first-of-its-kind, pay-per-lead program, called Local Services Ads (LSA). Approved LSA advertisers are proudly displayed next to a green, check-mark Google badge on the top of search results.

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