An on-demand pay-per-lead program and a constant flow of free calls!

There are two new types of sponsored ad units atop Google. They are businesses that are “Guaranteed” or “Screened”. They provide Google users who interact with the ads, an added sense of security and reliability. This change represents one of the biggest transformations to date in the local advertising industry. Google Calls Advisor is your opportunity to cash in early on this first-of-its-kind, pay-per-lead program, called Local Services Ads (LSA). Approved LSA advertisers are proudly displayed next to a green, check-mark Google badge on the top of search results.

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Benefits of the Badge

  • Ads that display on TOP of Google’s search results

  • Upgrade status to a trusted, Guaranteed or Screened provider

  • Maintain a Local Services Ads business profile

  • Pay for leads, not clicks, on a cost-per-call or message basis

  • Demonstrate your company’s dedication to safety and service

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Google Screened is for Professional Services providers. This groundbreaking program is designed for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.

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The Google Guarantee program now covers most home service categories. The badge for Guaranteed providers signifies that the business has been verified and Google backs the services the business provides.

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A Complete Solution to Drive Calls

  • VIP Approval Process for Guarantee or Screened Badge

  • Optimization of Local Services Ads Cost per Call campaign

  • Track and Improve your GMB Local Rank for free calls

  • Monitor, Get and Respond to Google Reviews and Q&A

  • Provide Real-time Insights and Expert-level Support

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Improve GMB Rank and Generate Free Calls

OMG’s Google Calls Advisor will help local businesses improve their Google My Business (GMB) rank across a targeted geographic area. This product strives to drive more free calls to the business while LSA runs in the background. Our industry leading Local Rank Tracker will monitor both desktop and mobile rankings at different target geographic points that the business serves. Every month, OMG will perform a rank check for your business to see how our work translates into more calls for your business!

Appliance Repair

An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Auto Glass

An auto glass professional is a service provider that repairs cracked car windows, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Car Repair

A car repair professional is a service provider that works on the maintenance and repair of car engines and auto bodies, among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Electrician

An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services.

Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.). 

For this reason, electricians undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Estate lawyer

Estate law professionals draft and implement legal documents, including wills, trusts, and deeds and provide advice and guidance for matters such as probate, guardianship, and power of attorney.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • Malpractice insurance where required by law
  • License requirements:
    • State bar license checks for each estate lawyer in the firm
Event planners

An event planner organizes and coordinates events, such as weddings and parties, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Financial planners

A financial planner helps organize and optimize finances and plan for retirement and other financial goals.

  • Background check requirements:
    • Business check
    • Owner check
    • Professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • License checks for each financial planner in the firm
Garage door

A garage door professional is a service provider that works with overhead and garage door systems, among other services.

Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close). 

For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
House cleaning

House cleaning professionals perform standard or deep cleans on offices or homes among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
HVAC

An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. 

Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).

For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Immigration Law

Immigration law professionals provide advice and guidance for matters such as asylum, visa applications, green cards, citizenship, naturalization, deportation, and employment for non-citizens.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • Malpractice insurance where required by law
  • License requirements:
    • State bar license checks for each immigration lawyer in the firm
Junk removal

Junk removal professionals remove and dispose of or donate appliances, waste, furniture, or other items.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Lawn care

Lawn care professionals maintain lawns including installation, and maintenance such as weed control, mowing, and seeding among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Locksmith

A locksmith is a service professional that works with locks, keys, and security systems among other services. 

Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office).

For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Moving

Moving professionals pack, move, store, and unpack belongings among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pest control

Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pet boarding

Pet boarding professionals care for pets overnight. Some may offer additional services, including grooming among other service. 

Note: The pet boarding category is considered a sensitive category because professionals may stay the night at a consumer’s home.

For this reason, pet boarders undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • N/A
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Pet grooming

Pet grooming professionals clean and groom pets among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Photographers

Photographers are professionals that offer individual or event photography, among other services. 

Note: The photography category is considered a sensitive category because professionals may work with children. 

For this reason, photographers undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • N/A
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Plumber

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. 

Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Real estate agents

Real estate agents help buy, sell, or rent property.

  • Background check requirements:
    • Business check
    • Owner check
    • Professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • License checks for each real estate agent in the firm
Roofing

Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
 
Tree service

Tree service professionals plant, remove, and maintain trees, among other services. 

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Water damage services

Water damage professionals clean and inspect water damage issues such as mold, sewage, paint damage and pests, among other services.

Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
    • IICRC certification**

**Professionals with this certification may need additional licenses to repair water damage issues.

Window cleaning

Window cleaning professionals clean windows, mirrors, skylights, and gutters, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*
Window repair

Window repair professionals install and repair widows and may also service skylights, doors, and other types of glass, among other services.

  • Background check requirements:
    • Business check
    • Owner check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on state level*
    • Owner license on state level*

* = where applicable by state law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

HVAC

An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. 

The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures).

For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*
Locksmith

A locksmith is a service professional that works with locks, keys, and security systems among other services. 

The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office). 

For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*
Plumbers

Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. 

The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage).

For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.

  • Background check requirements:
    • Business check
    • Owner check
    • Service professional check
  • Insurance requirements:
    • General liability insurance
  • License requirements:
    • Business license on a province and/or country level*
    • Owner license on a province and/or country level*

* = where applicable by province and/or country law. Google encourages you to review each provider’s profile to learn more about the licenses it has checked.

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