February 2019: Likes & Leads! [Facebook Ads Update]

According to data from the Pew Research Center, 70% of U.S. Facebook users access the site daily, and 43% log on multiple times per day. 82% of the millennial demographic are among the most engaged Facebook users. Furthermore, Facebook ads generate 22 billion clicks per year with a reach of 1.6 billion active monthly users.

Not only do Facebook ads have extensive reach already, but Facebook itself continues to grow. By utilizing the data on active Facebook users, we can access thousands of custom audience parameters to create targeted audience segments for your campaigns. OMG can also create custom audiences by uploading data on existing customers that you already have, which enables Facebook to create “lookalike” audiences based on parameters you choose.These ads can drive quality traffic. OMG Facebook Advertising allows your business to seek out prospective customers in a unique way that is not possible through paid advertising. Let’s review your budget, objectives and audiences today!

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