One Search & Social Solution to Drive Results for Businesses

Palm Coast Pest Control has been providing quality pest control management services to both residential and commercial clients for over 25 years! They pride themselves on their professional staff who have experience that extends over 100 years combined. Palm Coast Pest Control is one of Florida’s top rated local pest control companies and uses only the latest pest control methods while always ensuring integrity and environmentally friendly products. Although Palm Coast Pest Control has been rated one of the finest pest control companies, they were losing market share to larger national chains.

The Problem

Palm Coast Pest Control needed to revamp their online marketing strategy; they compete against national chains and were actively losing market share. Palm Coast Pest Control was not ranking as high as they could be on Google Local Search and their Google My Business Profile needed optimization. They were not Google Guaranteed and were missing out on the tremendous opportunities associated with that status including ranking at the very top of local searches.

The Solution

OMG National’s solution to get Palm Coast Pest Control more qualified leads began with signing them up for our Local Marketing Essentials Program to build a foundation for their business online. While building out Palm Coast Pest Control’s online presence, we also recommended signing them up for our Ads Advantage Search program for more immediate results, we wanted to ensure they were appearing in relevant search queries as soon as possible to avoid losing more market share. We simultaneously signed them up for our Google Calls Advisor program to get them Google Guaranteed, this is a game changer for home service providers!

The Methodology

OMG National’s team began optimizing Palm Coast Pest Control’s online listings, we claimed and synced their business listings across over 400 databases to ensure the information online was accurate and up to date, this will help them get found online! We built out and revamped their social media channels while also optimizing their Google My Business profile. Our teams used our proprietary software to give Palm Coast Pest Control a competitive edge against the national chains who happened to have a significantly larger budget - we didn’t let this scare us, we simply worked more strategically. We used our methodology to link their Google Ads with their GMB profile and other tactics to help them appear more often on Google Maps while walking them through our VIP approval process for Google Guaranteed. Once Palm Coast Pest Control got Google Guaranteed we were able to run Google Local Service ads which appear at the VERY top of relevant search results thus giving them SERP dominance - our methodology touched on four different potential points for Palm Coast Pest Control to appear in relevant search results, Google Local Service Ads, Google Paid Search Ads, Google My Business/Google Maps listings, and Organic Listings.

The Results

With the SERP dominance generated through OMG”s industry leading products, the results have been incredible. Palm Coast Pest Control went from having 0 calls from Google Ads in the previous 12 months to 157 since 8/13/2019 to 9/16/2020 and from having 0 calls from Google Local Service Ads in the previous 12 months to 137 since 8/13/2019 to 9/16/2020. All these leads are qualified and any that weren’t, were disputed by OMG’s staff to ensure Palm Coast Pest Control is only paying for qualified leads!


Next Steps

OMG is leveraging our Paid Ads and Local Service Ads to maintain a competitive edge against the national chains for Palm Coast Pest Control, some of our next steps include looking to dive deeper into their local area in Jupiter, FL. Other next steps include increasing budget, expansion, and eventually taking a more organic approach through our OMG Rank Grid!

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