97%, almost 100%, of consumers go online to find local services; OMG National’s Local Marketing Essentials is the foundation for businesses online!

CMA Mechanical Heating and Air began their business in May of 2005. They are an experienced HVAC company based in Concord, NC. They service many different counties in their area and specialize in air conditioning installations and repairs.  Our client came to OMG National with an older website and sought our expertise to build their organic presence & drive qualified leads to their business.Our Webworx solution would help CMA’s on-page SEO by improving crucial metrics we look at for client-website performance. Moreover, our Google Calls Advisor (GCA) solution would help us build performance in the GMB layer (organic performance over time) as well as the trust layer (satisfying the use-case of immediate customer acquisition).

The Problem

Our client came to OMG National with an older website and sought our expertise to build their organic presence & drive qualified leads to their business.Our Webworx solution would help CMA’s on-page SEO by improving crucial metrics we look at for client-website performance. Moreover, our Google Calls Advisor (GCA) solution would help us build performance in the GMB layer (organic performance over time) as well as the trust layer (satisfying the use-case of immediate customer acquisition).

The Solution

We decided to utilize our Webworx and Google Calls Advisor products. This would allow our client to build a presence in Google’s trust layer, driving qualified paid leads to support their customer acquisition goal. More importantly, the GMB component would help to grow their organic presence, increasing their customer actions & free transactions over time. By gaining our client’s confidence through enabling them to perform well in the GMB & LSA layers, as well as building a solid mobile-friendly website, we won their trust & recently onboarded them unto our Google Ads product as well, ensuring we’re strategically building our client’s presence & exposure in all relevant layers of Google Search. 

The Results

CMA Mechanical has a beautiful website that has yielded great performance. The website is now mobile friendly, has effective form fills, has an updated and custom design, incredible page speed and an outstanding Google Lighthouse report. Their Google Calls Advisor has garnished incredible results as well. CMA Mechanical is at the very top of Google in their city. They have also received 39 qualified calls since being onboarded, which they are thrilled about. The client also has a 4.9 review score with 300 reviews and a response rate of 81.3%. Moreover, on the GMB-side, account health is also excellent. 

  •  Total Searches have increased in the last 90 days when compared to the previous 90 days by 4,528.  Against the same period last year, total searches increased by 4,554.
  •  Total Views have increased in the last 90 days when compared to the previous 90 days by +6,796. Against the same period last year, total views increased by 6,956.
  • Total Activity has increased in the last 90 days when compared to the previous 90 days by +32. Against the same period last year, total activity increased by 62.

Finally, our client’s GMB ranks #1 for the following relevant keywords: hvac contractors, ac companies, & hvac.

Next Steps

After seeing the incredible results of their GCA product and the beautiful new website, CMA Mechanical entrusted us to earn them more leads. Google Ads is the most recent solution we’ve been working on to leverage our expertise on behalf of the client.

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