Being very specific with keyword usage to keep away from vague landscaping clicks and delivering only the tree services they offer would be crucial. Then making sure a thorough negative keyword list was also added to “weed out” those possible bad clicks even further. They were willing to invest a considerable budget of $2000 per month which gave us the ability to place optimal bids on some of the most effective keywords. We utilized all types of ads including Search, Call-Ads, Responsive Search and Map Ads. We then placed higher bids on the days and times that would be considered most effective in getting the best leads.