Over 95% of consumers go online to find local services and paid search ads occupy 100% of mobile search screens
East End Towing is a Towing & Roadside in Little Rock, AR. They offer a wide range of towing and roadside services. They came to us in October 2018. We had to deliver and instill confidence with this new Google Ads campaign.
Key Metrics (KPIs):
- Phone Calls
- Direction Request
We have an in-house, custom taxonomy of keywords, ad copy, and ad extensions that were built from acquiring the best data from all of our previous Ads campaigns and multiple competitor research. We implemented these with an extra emphasis in this vertical.
Geo-targeting each area with keywords and bids made our ads stand out in places where we could find a gap between the major competitors. Our copy also emphasized the personal and professional aspects of the company to reach customers on a more personal level.