35% of Consumers Who See a Facebook Ad Will Respond by Visiting the Store or Website
This is a great example of a good client who has been with OMG on Facebook Ads for several years, a solid vertical for social media, and a strong relationship between the client and our company. The client understands that assets are key and is proactive when it comes to sending us videos, viral content, and photos of their products that work well in the creatives we produce.
Due to creative fatigue, extensive edits were made throughout the summer, the last occurring on July 26. He also a/b tested different seasonal versions of the copy. Marc then allowed the optimized ads to deliver uninterrupted throughout the month of August. Once the Learning Phase was finished, the engagement, results (traffic), and reach continued to grow over the course of the month - and the cost per result decreased.
The first optimization, on Aug. 10, yielded good results - clicks were up by 39.62% from the previous 2 weeks, cost per result was down by 25.51%. With such strong numbers, Marc smartly opted not to make further changes.